Personalization

How User Segmentation Powers Personalization

User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based

Written by: Subharun Mukherjee
Published on: 09 May, 2023
Mobile Marketing

4 Ways Audience Segmentation is Integral to Your Mobile Marketing Strategy

For most people, mobile devices are an integral part of everyday life. And as a result, mobile has also become

Written by: Subharun Mukherjee
Published on: 18 Aug, 2022
Marketing Strategies

Retention Strategies from Apps

What’s your app’s monthly retention rate?  If you don’t know the number off the top of your head, you’re not giving

Written by: Sunil Thomas
Published on: 18 Feb, 2022

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