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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
By now you might have heard the headlines around developer announcements coming out of this year's Apple WorldWide Developers Conference: new
As mobile and app marketers, you’re constantly on the hunt for a competitive edge. You’re looking for the best strategies,
We have been experimenting with agile, faster and reliable ways to work with Auto Scaling to minimise last minute surprises,
The mobile app industry has grown rapidly in just the last few years. In fact, as of last year, this
Cricket is a religion for most people in India and Indian Premier League (IPL) is one of the major festivals
The days of creating generic messages for every customer are over. These days, customers expect personalized marketing efforts that provide
Instant Apps are a way for businesses to offer web users a lightweight version of their Android app without requiring
Cohort Analysis is a way of grouping users who perform a certain event in your app and tracking their behavior
Mother’s day is a day that everyone under the sun connects with, irrespective of their age, gender or profession. Our
If you are like most mobile app marketers, your users are like Captain Jack Sparrow from the Pirates of the
Consumers love apps. Research shows 85% of time spent on smartphones is consumed by using applications, but only a select
Your newly acquired mobile app users are a lot like kids with a new toy. Your app is the fancy
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
