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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's
Your mobile customers can be tough to engage with. Especially with the amount of messages they receive on a daily
Analytics is the key to success for any fast growing company. Any successful crowdfunding campaign consists of 4 parts: Great
Now that a little more than half of 2017 has gone by, I want to talk about some of infrastructure
L’Oreal doesn’t depend on its stores to sell beauty products. It has an augmented reality app called Makeup Genius which
I sat down to have a leisurely chat with the friendly and enthusiastic Bilal Memon, Founder & CEO of up-and-coming
Keeping the fundamental tenet of online advertising and analytics in mind, it is a known fact that the more you
CleverTap provides a mix of different APIs that enable a client to have access to their data stored on CleverTap
Your product is the very heart of your business. And as a business owner, entrepreneur, or product manager, you know
Artificial Intelligence is one word that has always been a part of the hyperbole. Either being glorified beyond proportion in
Performance measurement cannot be viewed in isolation. It becomes meaningful when it is compared against a benchmark. For eg: Metrics
By now you might have heard the headlines around developer announcements coming out of this year's Apple WorldWide Developers Conference: new
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