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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
The holy grail of all mobile app marketers has always been retention: "How do I keep the users who installed
User retention is the defining metric for successful mobile apps. The value of incorporating deep links into user retention strategies
Toymail, Gauri Nanda’s hot new startup that was recently featured on Shark Tank, provides kids with a fun and easy
As of 2017, there are 2.4 billion smartphone users — and that number is likely to rise to over 6
Mobile publishers fantasize about rocketing to the top charts of app stores as if by magic. But any App Store
In just a few months, the European Union will put a new privacy law into effect. Designed to let individuals
Whether you hate it or love it, Valentine’s Day never goes unnoticed. Last week, with the promise of love in
Did you know that push notification CTRs are as high as 40%, compared to email CTRs of just 5%?* Done right,
At CleverTap, we aim to empower mobile marketers to craft incredible user experiences. We strive to serve mobile marketers with
Restaurants and fast-food joints have been delivering food to our doorsteps for decades now. But recently, an altogether new vertical
The latest Android version named after the famous cookie brand Oreo released on 21st August and is now live on
Every November, my mother-in-law gets an envelope from a charity organization complete with a bunch of address label stickers or
Free Customer Engagement Guides
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