CleverTap

CleverTap’s Values, and How We Got Them Right

This article is co-authored with Gaurav Gupta & Vishnu Vasudev, from Ka Partners CleverTap is experiencing hyper-growth. And with hyper-growth

Written by: Mrinal Parekh
Published on: 25 May, 2021
Mobile Marketing

App Monetization: Lessons from Top Brands

In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry and our very own CleverTap expert

Written by: Shivkumar M
Published on: 20 May, 2021
Ecommerce and Retail

The New Experience Economy: Establishing Authentic Connections With Customers

The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that

Written by: Shivkumar M
Published on: 19 May, 2021
Loyalty

Experience-First Thinking: How Knowing Your Product and Your Customer Creates App Loyalty

Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer's opinion of

Written by: Subharun Mukherjee
Published on: 13 May, 2021
Mobile Marketing

App Store Screenshots to Attract Downloads on Google Play and App Store

The majority of people want to touch and feel a product before making a purchase.1  The same is true for

Written by: Subharun Mukherjee
Published on: 06 May, 2021
Marketing Strategies

What Are App Clips?

App clips are lightweight versions of full-size iOs applications that can provide immediate service to someone needing to perform a

Written by: Subharun Mukherjee
Published on: 04 May, 2021
Ecommerce and Retail

Ecommerce App Design: UI Tips & Microinteractions that Boost Conversions

It's no secret that ecommerce has seen a major boost in the last year. More and more shoppers are turning

Written by: Shivkumar M
Published on: 29 Apr, 2021
SMS Marketing

Consumer Views on SMS Notifications

Want to hear something shocking? SMS turns 29 this year. That's right: the first SMS, which said “Merry Christmas,” was

Written by: Subharun Mukherjee
Published on: 27 Apr, 2021
Personalization

How BigShyft Uses Personalized Email Marketing to Increase Retention Rates by 40%

Email marketing emerged on the scene four decades ago. But it still continues to break records as the marketing format

Written by: Subharun Mukherjee
Published on: 22 Apr, 2021
Personalization

15 Actionable Personalization Messages to Connect With Users

Users want digital marketing to be relevant and targeted to their specific interests. In fact, 80% of customers are more

Written by: Subharun Mukherjee
Published on: 20 Apr, 2021
Marketing Strategies

Grow & Retain Users: Acquisition-Monetization Balance

In part three of our Reimagine Growth masterclass series, John Spottiswood, COO at Jerry.ai and our very own CleverTap expert

Written by: Shivkumar M
Published on: 15 Apr, 2021
Financial Services

11 Lessons from Best Fintech Apps

Finance + tech = an exciting, evolving industry that everyone is talking about in 2021. The further adoption of digital

Written by: Subharun Mukherjee
Published on: 13 Apr, 2021

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