Segmentation

Understanding Target Market Segmentation: Definition, Types, Examples, Benefits

Target market segmentation is a powerful tool that helps marketers unlock deeper customer understanding and unleash the true capabilities of personalization.

Written by: Subharun Mukherjee
Published on: 18 Oct, 2024
Segmentation

Customer Segmentation: The Complete Guide

Marketers use customer segmentation to identify distinct groups within their audience and tailor their strategies accordingly. With practical insights and

Written by: Agnishwar Banerjee
Published on: 09 Sep, 2024
Segmentation

What is Psychographic Segmentation?

Companies use psychographic segmentation to better understand what motivates their audiences and create more personalized marketing strategies. In this article,

Written by: Subharun Mukherjee
Published on: 06 Sep, 2024
Segmentation

21 Customer Segmentation Examples

Customer segmentation helps you truly understand your audience and tailor your marketing efforts with laser precision. This article will cover

Written by: Agnishwar Banerjee
Published on: 28 Aug, 2024
Segmentation

What is Demographic Segmentation & How to Use It [+ Examples]

Segmenting customers into distinct groups depending on their shared characteristics is central to developing personalized marketing campaigns. With demographic segmentation,

Written by: Kiran Pius
Published on: 10 Feb, 2024
Segmentation

Churn Rate: What It Is and How to Calculate It

Understanding your churn rate is crucial because it helps you pinpoint where you might be losing customers and why. In

Written by: Shivkumar M
Published on: 08 Jan, 2024
Segmentation

5 Easy Ways To Integrate User Segmentation Into Your Apps

User segmentation is the backbone of targeted marketing in the digital age. Its capacity to generate insights into customer preferences,

Written by: Mrinal Parekh
Published on: 26 Oct, 2023
Segmentation

How to Measure Customer Lifetime Value With Segment Analytics

What if we told you that there’s one sure-fire way to improve your brand’s profitability (by up to 25% or

Written by: Mrinal Parekh
Published on: 24 Oct, 2023
Segmentation

The Future of App Segmentation: Trends & Innovations

The process of segregating app users into different groups based on common characteristics, traits, and behaviors is known as app

Written by: Mrinal Parekh
Published on: 19 Oct, 2023
Segmentation

The Power of Segmentation: Targeting App Users for Maximum Impact

As a digital marketer, you know that your users are more than merely a collection of data points. They’re multifaceted

Written by: Subharun Mukherjee
Published on: 25 Aug, 2023
Segmentation

The Benefits of Behavioral Segmentation and How It Can Increase LTV

Mobile gaming is big business, but it's not always easy to keep players engaged and spending money. Fortunately, there's a

Written by: Subharun Mukherjee
Published on: 31 May, 2023
Segmentation

How User Segmentation Powers Personalization

User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based

Written by: Subharun Mukherjee
Published on: 09 May, 2023

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