Personalization

How User Segmentation Powers Personalization

User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based

Written by: Subharun Mukherjee
Published on: 09 May, 2023
Personalization

Personalized Lifecycle Marketing: High-Impact Use Cases in Gaming

Personalization is a powerful way to increase user engagement, retention, and monetization for gaming apps. By tailoring the app experience

Written by: Momchil Kyurkchiev
Published on: 04 May, 2023
Personalization

7 Ways to Enhance Customer Engagement Using Website Personalization

Website personalization is the practice of creating customized experiences for website visitors based on their individual preferences, behaviors, and other

Written by: Shivkumar M
Published on: 02 May, 2023
Personalization

Boost Engagement and Conversion on Your Website With Web Personalization

For the most part in the past, every user who visited a website saw the exact same content, and as

Written by: Soumya Soni
Published on: 27 Dec, 2022
Personalization

How Meesho Achieves Dynamic Ecommerce Growth: Part 2 – Simplicity and Personalization

“The technology needs to be invisible. The consumer experience has to be seamless.” This sage advice comes courtesy of Kirti

Written by: Sony Shetty
Published on: 17 Nov, 2022
Personalization

How Meesho Achieves Dynamic Ecommerce Growth: Part 1 – Price over Convenience

Mobile commerce is an exceedingly difficult space for any upstart shopping app that’s seeking to compete with the market’s dominant

Written by: Sony Shetty
Published on: 03 Nov, 2022
Personalization

How Nymbl Science Engages Older Adults Through Trust-building and Personalization

The problem is real and growing more serious as the US population ages: According to the CDC, falls are the

Written by: Sony Shetty
Published on: 30 Aug, 2022
Personalization

How Yummy Is Growing Revenue and Retention Through Delicious Personalized Experiences

We have a lot to learn from super apps—those apps-turned-marketplaces that attract and retain customers with a mix of irresistible

Written by: Sony Shetty
Published on: 24 Aug, 2022
Personalization

How the Innovative Dating App HUD Builds Honest Relationships With Customers

Technology has completely transformed the world of dating, and app growth continues to skyrocket. According to Data.ai’s State of Mobile

Written by: Sony Shetty
Published on: 11 Aug, 2022
Personalization

It’s an Omnichannel World: How AirAsia & Muuv Labs Are Personalizing in Real Time

How do you market to customers who are constantly busy and always on the go? Two companies that have succeeded

Written by: Shivkumar M
Published on: 02 Aug, 2022
Personalization

Harnessing the Power of Hyper-Personalization to Educate, Drive Inclusion & Ignite Growth

The goal of the fintech industry is a lofty but important one: to make financial services more accessible to the

Written by: Anand Jain
Published on: 28 Jul, 2022
Personalization

How Personalized Marketing Is Paying Off

The closer you get to your customer, the bigger the gains. A new report by McKinsey & Company on the

Written by: Subharun Mukherjee
Published on: 12 Jul, 2022

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