Marketing Strategies

Seamless Asia 2018: Omnichannel Marketing in Southeast Asia

Going Seamless With Southeast Asia’s developing economy slated to grow at 6% in 2018, the region is poised for incredible

Written by: Mrinal Parekh
Published on: 08 May, 2018
Marketing Strategies

Omni Channel Marketing Plan Defined: 4 Strategic Ingredients

If you’ve ever walked into a brick-and-mortar store to buy something only to turn to social media on your mobile

Written by: Shivkumar M
Published on: 26 Apr, 2018
Marketing Strategies

The IPL, 2018: How Brands are Preparing for the Battle, On and Off the Field

The Indian Premier League (IPL) is one of the biggest events in India (and not just in sports). This cash-rich

Written by: Subharun Mukherjee
Published on: 05 Apr, 2018
Marketing Strategies

Why Omnichannel Marketing Isn’t Just for Retail and B2C Brands Anymore

Omnichannel marketing allows your brand to give customers a consistent message and positive experience, whether they switch devices or channels.

Written by: Shivkumar M
Published on: 03 Apr, 2018
Marketing Strategies

A Recap of CleverTap’s GrowthHackers AMA

On 14 Dec, we held an Ask Me Anything (AMA) session on GrowthHackers. Our Head of Marketing, Almitra Karnik, spent

Written by: Mrinal Parekh
Published on: 09 Jan, 2018
Marketing Strategies

CleverTap Recap: Digital Marketing Indonesia, 2017 – A Must-Attend Event for Mobile Marketers

The digital market in Southeast Asia continues to witness blistering growth on the back of rapid smartphone proliferation. Internet penetration

Written by: Mrinal Parekh
Published on: 14 Dec, 2017
Marketing Strategies

AARRR vs. RARRA: Which is Better?

In 2007, Dave McClure presented a model for business growth that has more or less been the standard over the

Written by: Shivkumar M
Published on: 21 Nov, 2017
Marketing Strategies

4 Travel App Awareness and Acquisition Strategies for a Smooth Sail

No matter what app industry vertical you function in, it is critical for all app developers and mobile marketers -

Written by: Mrinal Parekh
Published on: 19 Oct, 2017
Marketing Strategies

The Core Tenets of User Retention with Master Product Psychologist Nir Eyal

When mobile app teams think about growth, they usually think acquisition. Teams scramble to get as many users as quickly

Written by: Subharun Mukherjee
Published on: 26 Sep, 2017
Marketing Strategies

Now Send Different Message Copy Under the Same Push Campaign

Personalization is key to getting more clicks on notifications and ensuring higher retention. CleverTap indisputably is a huge believer of

Written by: Subharun Mukherjee
Published on: 05 Sep, 2017
Marketing Strategies

How to Add Emojis to Your Website

Grab your phone and look at the last few text messages you have sent and received. I bet there were

Written by: Shivkumar M
Published on: 10 Aug, 2017
Marketing Strategies

Top 5 Benefits of Deep Linking

For Netflix bingers like me, this title is not just about deep linking but also a quick reference to Netflix's

Written by: Mrinal Parekh
Published on: 08 Aug, 2017

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