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One of the most exciting aspects of being a marketer is learning from the greater community. We recently had the
Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such
Netflix boasted a 91% retention rate.* Uber an 87% retention rate.* 91% of Amazon Prime subscribers renew after the first
There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.
Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is
You may have stumbled across a website within a website — a separate place on a domain that had a
A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web
Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising
Having users means you’re doing something right — people are engaging with your product. Needless to say, it’s important to
Acronyms spring eternal. Did you know that “scuba” and “laser” are both acronyms? They stand for “self-contained underwater breathing apparatus”
It’s basically mind control. Everything from your icon, design, and user experience can be optimized through emotional branding to establish
We’ve said it so many times, it’s basically our company mantra: Retention is the foundation for growth. From a sheer
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