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As an app marketer or executive, you understand mobile business fundamentals. Your app falls into a specific category and caters
Ask a marketer to explain growth and they’ll often end up talking about funnels like Dave McClure’s AARRR framework. Funnels
One of the most exciting aspects of being a marketer is learning from the greater community. We recently had the
Effective messaging campaigns are an important part of a successful customer engagement and retention strategy. They include multiple elements such
Netflix boasted a 91% retention rate.* Uber an 87% retention rate.* 91% of Amazon Prime subscribers renew after the first
There are a gajillion apps out there. In July 2018, there were 3.2 million apps in the Apple App Store.
Automation has fundamentally changed how business is conducted. Chatbots are available 24/7 to assist customers with immediate questions, content is
You may have stumbled across a website within a website — a separate place on a domain that had a
A few years ago, “big data” was the buzzword in the business press. You couldn’t read anything on the web
Mobile marketers know better than anyone: today’s consumers don’t want to be marketed to. They’ve had enough of in-your-face advertising
Having users means you’re doing something right — people are engaging with your product. Needless to say, it’s important to
Acronyms spring eternal. Did you know that “scuba” and “laser” are both acronyms? They stand for “self-contained underwater breathing apparatus”
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