Loyalty

How Fitness App Innovator Muuv Labs Harnesses Personalization to Drive Customer Loyalty

The modern fitness industry is an ecosystem where fitness apps, streaming channels, and other digital products and services enhance the

Written by: Shivkumar M
Published on: 21 Jun, 2022
Loyalty

Rich Donahue of Ibotta on the Secret to Rewarding Customer Loyalty

Consumers have “50 different apps on the phone,” says Rich Donahue, chief marketing officer of the cashback app Ibotta. “They’re

Written by: Sony Shetty
Published on: 14 Jun, 2022
Loyalty

The CMO of TOMS: Helping Change 100 Million Lives While Elevating an Iconic Brand

TOMS doesn’t just make shoes. This iconic brand also makes a difference, changing 100 million lives by donating one-third of

Written by: Sunil Thomas
Published on: 10 Feb, 2022
Loyalty

The New Experience Economy: Establishing Authentic Connections With Customers

The past year boosted US ecommerce’s year-over-year growth rate to 44%* —the highest it’s been in a decade. Now that

Written by: Shivkumar M
Published on: 19 May, 2021
Loyalty

Experience-First Thinking: How Knowing Your Product and Your Customer Creates App Loyalty

Reams of research suggest a strong relationship between the quality of a mobile app experience and the customer's opinion of

Written by: Subharun Mukherjee
Published on: 13 May, 2021
Loyalty

Solve the Retention Problem By Delivering the Emotional Connection Users Crave

Solving customer retention is the single most effective way to drive business growth.  Yet too many companies focus their marketing

Written by: Shivkumar M
Published on: 08 Oct, 2019
Loyalty

How to Create Loyal App Users

Getting customers to use your app is a lot like dating. Once you find someone you like, you’ll plan the

Written by: Mrinal Parekh
Published on: 19 Apr, 2018
Loyalty

Tips for Driving App Engagement and Brand Loyalty

In the deep ocean, that is the app store of today, millions of apps are constantly battling it out to

Written by: Shivkumar M
Published on: 22 Jan, 2016

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