Loyalty

Net Promoter Score (NPS): A Comprehensive Guide for Modern Marketers

Net promoter score (NPS) is a customer experience metric used to measure customer loyalty and satisfaction.  In this blog, we’ll

Written by: Shivkumar M
Published on: 07 May, 2025
Loyalty

13 Brilliant Customer Loyalty Program Examples

Customer loyalty programs help attract, engage, and satisfy your customers. Here is an in-depth exploration of successful customer loyalty program

Written by: Shivkumar M
Published on: 30 Sep, 2024
Loyalty

What is Retention Rate? Definition, Formula & Customer Retention Rate Calculator

Calculating retention rate is essential for understanding how well you keep customers over time. This blog breaks down the formula,

Written by: Subharun Mukherjee
Published on: 20 Sep, 2024
Loyalty

What is Customer Lifetime Value (CLV) and How to Calculate it

Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.

Written by: Subharun Mukherjee
Published on: 18 Sep, 2024
Loyalty

Drive User Engagement & Retention with a Loyalty Program Guide 2024

Mobile loyalty programs are strategic initiatives that leverage mobile apps to boost customer engagement, retention, and lifetime value. These programs

Written by: Apoorv Bhatnagar
Published on: 19 Jan, 2024
Loyalty

How To Measure Customer Loyalty: 9 Important Metrics

Customer loyalty is defined as a positive emotional relationship between a repeat customer and your brand. It stems from continuous

Written by: Shivkumar M
Published on: 28 Dec, 2023
Loyalty

Loyalty Marketing: It’s Not Just About Free Stuff (But It Helps!)

When my family has to travel to Asia, we try as much as possible to book our flights via Korean

Written by: Shivkumar M
Published on: 21 Aug, 2023
Loyalty

Ecommerce Personalization: How To Improve the Customer Experience and Build Long-Term Loyalty

Online shoppers have come to expect the convenience of customized product suggestions, advertisements, and offers. At this point, it’s pretty

Written by: Shivkumar M
Published on: 01 Aug, 2023
Loyalty

Ecommerce Personalization: How to Turn Casual Shoppers Into Lifelong Buyers

If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got

Written by: Subharun Mukherjee
Published on: 18 May, 2023
Loyalty

How Tilting Point Earns Gamer Loyalty While Having Real-World Impact

The ravenous consumer appetite for mobile gaming apps shows no sign of slowing down: According to a recent report from

Written by: Sony Shetty
Published on: 08 Dec, 2022
Loyalty

How FREE NOW CEO Thomas Zimmerman Matches Marketing & Audiences to Drive Mobility Growth

What do you get when you combine two of the world’s oldest automotive companies with three of Europe’s leading taxi-hailing

Written by: Sony Shetty
Published on: 16 Aug, 2022
Loyalty

CleverTap NPS & User Rating Surveys: Closing the Feedback Loop

In today's hyper-competitive business environment, the best way for brands to continue growing sustainably is to ensure customer loyalty. According

Written by: Soumya Soni
Published on: 08 Jul, 2022

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