Journeys

User Journey Mapping to Improve UX

We thrive on stories. We've been telling them for generations. Stories are tools for communication. But more importantly, they’re a

Written by: Shivkumar M
Published on: 20 Oct, 2020
Journeys

How to Write a Product Requirements Document Template

Failure to plan your product requirements is a plan to flop your product launch.  It’s impossible for a product manager

Written by: Subharun Mukherjee
Published on: 03 Mar, 2020
Journeys

From Acquisition to Retention: Dineout’s Journey of Serving Foodies in India

Everyone loves eating out, especially millennials. From first dates to anniversaries, lunches with friends to dinners with family, and employee

Written by: Mrinal Parekh
Published on: 23 Oct, 2019
Journeys

The Not-So-Secret Sauce Revealed

Over 2 million apps are available on the Google Play Store and App Store. The average number of apps used

Written by: Jacob Joseph
Published on: 26 Apr, 2019
Journeys

Aha Moment Magic For Your Users to ‘Get It’

A magician never reveals his secrets. Although your app should be a magical experience for users, it should be no

Written by: Subharun Mukherjee
Published on: 02 Apr, 2019
Journeys

Power Up Your Journeys Using Intent Based Segments

Digital marketers today constantly strive to understand their users better. Instead of sending bulk campaigns to the entire user base

Written by: Shivkumar M
Published on: 27 Mar, 2019
Journeys

Why Your Customer Life Cycle Marketing Must Focus on Experiences

You might think your app offers an outstanding experience but let’s face it: you’re not the end user. Users might

Written by: Shivkumar M
Published on: 14 Feb, 2019
Journeys

Use Content Flows to Analyze Popular Conversion Paths in a Single View

Growth teams rely on Funnels to analyze how many users convert on a particular step and how many drop off.

Written by: Mrinal Parekh
Published on: 23 Jan, 2019
Journeys

Journeys: Build Omnichannel Marketing Campaigns on a Visual Canvas

Success in today’s mobile-first world means finding new ways to build customer relationships that last. Mobile users expect their apps

Written by: Shivkumar M
Published on: 17 Jan, 2018

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