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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Heads Cross-Functional Marketing.Expert in SaaS Product Marketing, CX & GTM strategies.
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Calculating retention rate is essential for understanding how well you keep customers over time. This blog breaks down the formula,
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Behavioral segmentation is like having a window into your customer's mind, allowing you to tailor your marketing efforts with pinpoint
Month over month (MoM) calculator measures the rate of change in the value of a metric on a monthly basis.
Marketers use cross-channel marketing to meet their customers wherever they are, creating a smooth journey over multiple platforms. This article
Companies use psychographic segmentation to better understand what motivates their audiences and create more personalized marketing strategies. In this article,
Hyper-personalization is a marketing marvel that makes consumers feel like brands are reading their minds. In this blog, we'll unravel
The just-released Summer 2024 reports from G2 underscore CleverTap's exceptional leadership as the top all-in-one customer engagement platform. CleverTap's dominance
Introduction Imagine a sporting event that surpasses the US Super Bowl's viewership for every single match, across an entire two-month-long,
CleverTap has won multiple recognitions across categories & segments in G2’s latest Quarterly reports. With industry-best scores in User Satisfaction
Mistakes happen. Sometimes your users did something wrong, other times it’s a bug in your app. Either way, a friction
The evolution of payments is an interesting one: cash, checks, credit cards, and now digital payments. At one time, each
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