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Pushpa Makhija, a Senior Data Scientist at CleverTap, has over 15 years of experience in analytics and data science. She excels in deriving actionable insights for customer engagement and market research data, models built for marketer's use cases.
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Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Cohort analysis helps marketers track customer behavior by grouping users with shared characteristics. This blog highlights its benefits, offers a
In the real world, we often come across scenarios which requires to make decisions that result into finite outcomes, like
In Part I, we learnt the basics of Linear Regression and in Part II, we have seen that testing the
In the first part, we had discussed that the main task for building a multiple linear regression model is to
Prediction has always been a curious topic in life due to a key attribute – the extreme human desire to
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