Mobile Marketing

Harness the Power of In-App Messaging to Boost User Retention

Anyone with a smartphone — which is most of us these days — has any number of apps installed on

Written by: Subharun Mukherjee
Published on: 25 May, 2023
CleverTap

CleverTap Turns 10

Today, as we celebrate our 10th anniversary, I am filled with immense pride and gratitude for each of you. This

Written by: Sunil Thomas
Published on: 24 May, 2023
Personalization

Player Personalization: How It’s Changing Gaming

Gone are the days when mobile games were just a source of entertainment. Today, they are a billion-dollar industry, with

Written by: Subharun Mukherjee
Published on: 24 May, 2023
Media and Entertainment

Streaming Push Notification CTRs: Android vs iOS

In an attention economy, every streaming app faces an uphill battle to retain subscriber interest. One way to keep them

Written by: Shivkumar M
Published on: 23 May, 2023
Ecommerce and Retail

Ecommerce Personalization: How to Turn Casual Shoppers Into Lifelong Buyers

If you’re an ecommerce app and you want to grow your customer base and solve for ROI, you've simply got

Written by: Subharun Mukherjee
Published on: 18 May, 2023
CleverTap

​​Don’t Be Afraid to Give Up the Good for a Chance at the Great 

Niddhi Shah is CleverTap’s Director of Success Strategy and Operations within the Customer Success team and has led some particularly

Written by: Niddhi Shah
Published on: 17 May, 2023
Media and Entertainment

Session Frequency: Keep Streaming Users Coming Back for More

According to Statista, 66% of Americans aged between 18 and 44 use streaming services several times a day. Considering the

Written by: Subharun Mukherjee
Published on: 17 May, 2023
Media and Entertainment

How to Get Streaming App Customers to Buy More

Customers are spoiled for choice with the hundreds of on-demand services available today. Once a user has signed up for

Written by: Shivkumar M
Published on: 11 May, 2023
Marketing Strategies

Revitalize Customer Retention: Infusing Joy into Marketing with OTB Digital’s Jarrett Thomas

In an era defined by the prominence of social media channels, a personal brand is a powerful tool. But can

Written by: Shivkumar M
Published on: 10 May, 2023
Personalization

How User Segmentation Powers Personalization

User segmentation is a powerful tool that allows you to slice and dice your user base into distinct groups based

Written by: Subharun Mukherjee
Published on: 09 May, 2023
Personalization

Personalized Lifecycle Marketing: High-Impact Use Cases in Gaming

Personalization is a powerful way to increase user engagement, retention, and monetization for gaming apps. By tailoring the app experience

Written by: Momchil Kyurkchiev
Published on: 04 May, 2023
CleverTap

Be A Catalyst for Change 

Anush Shand, our SDK Engineer, understands how rewarding it is to give back and make a difference in the lives

Written by: Anush Shand
Published on: 03 May, 2023

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