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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how CleverTap’s Content Manager can help you streamline your marketing efforts, save time, and ensure consistency across all your
Understanding your customers is essential for effective marketing, but traditional segmentation often falls short of capturing the complexity of human
Micro-segmentation marketing is a powerful approach that enables businesses to go beyond broad audience targeting to create highly personalized experiences.
Are you tired of your marketing campaigns feeling like a shot in the dark? Segmentation, targeting, and positioning (STP) is
Adapt your messaging strategy with Meta’s WhatsApp Business Messaging Pricing changes in 2025. Prioritize quality conversations, strategic promotions, and omnichannel
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Price segmentation is a strategic pricing approach that allows businesses to optimize revenue by offering different prices to different customer
RFM customer segmentation—an approach based on recency, frequency, and monetary value—is a powerful framework that helps businesses segment their customers
What a fantastic start to 2025! We are excited to share that CleverTap has been recognized as a Niche Player
When it comes to your mobile users, making a connection is everything. Savvy marketers have recognized the incredible power of
Achieve one-to-one marketing at scale with AI-powered customer segmentation. Discover how it outperforms traditional segmentation and enables precise targeting that
Segmentation analysis enables businesses to categorize their audience into meaningful categories for targeted and efficient outreach. This comprehensive guide will
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
