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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
The traditional advertising landscape has changed dramatically since the emergence of smartphones and social media. Mobile advertising allows brands to
It's certainly an exciting time for the mobile gaming industry. Popular (albeit divisive) revenue models like GaaS continue to open
These days, you can't walk down the street without hearing about AI. It’s the latest buzzword but for good reason.
Traditionally, creation of custom in-app messages has been a cumbersome process, involving multiple steps from design to HTML coding. This
In today's competitive marketplace, businesses strive to engage customers and foster lasting relationships. Enter customer lifecycle email campaigns – strategic
When first introduced to the word geofencing, you might think of an especially large picket fence or an international sword
Marketers know that smartphones changed the game. It’s been years since mobile overtook desktop usage, and that gap is only
"Where in the onboarding process are we losing the most users?" “Which channels are our power users coming from?” “Where
Push messages are nifty little messages sent by apps to a user's mobile device, even when users are not actively
Gaming is a fiercely competitive domain in the world of mobile apps and acquiring new players in a game is
In the current dynamic digital era where messaging apps ping incessantly and social media feeds overflow with fleeting updates, a
Push notifications have become an integral component of modern mobile app marketing strategies, with businesses worldwide leveraging their power to
Free Customer Engagement Guides
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