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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
We’re living in a time where attention is scarce, expectations are sky-high, and customer journeys are anything but linear and
With an average return on investment of $36 for every dollar spent, email marketing is still one of the most
Push notifications have quietly become one of the most effective tools in a marketer’s arsenal, especially for businesses that live
Push notification platforms help engage users and improve app retention with timely, personalized messages. This guide explores the features of
Net promoter score (NPS) is a customer experience metric used to measure customer loyalty and satisfaction. In this blog, we’ll
As you continue to work with the CleverTap platform, you will eventually reach a point where you have to do
Emojis have evolved from fun, expressive icons into a powerful visual language that modern marketers can’t ignore—especially in mobile messaging.
This article explores the power of email segmentation, a strategy that allows marketers to create more personalized and effective campaigns.
Businesses are always looking for ways to grow their user base, and lead generation plays a key role in making
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
