Scheduled Campaigns Glossary

CleverTap’s Scheduled & Triggered Campaigns allow you to send messages to users based on specific actions that they take within your app (Triggered), or you can have marketing campaigns set to run at an appointed time (Scheduled).

Why Use Scheduled Campaigns?

Using Scheduled Campaigns allows you to create a series of messages or promotions that will go out at specified times, based on the past behavior of your users. These are highly personalized and contextual notifications that are sent to users based on an action (or inaction) they performed in your app.

For example: you could send a push notification 1 hour after a user abandons a product in his cart. This way you remind your user that he didn’t actually complete the checkout and might want to complete the purchase.

Read More About Scheduled Campaigns

• Send Campaigns at a Specific Time or Trigger Them Based on User Activity