All Resources

Guides

The User Retention Pocket Guide

This pocket guide gives you a quick, high-level overview of user retention fundamentals in a highly visual guide that you can keep as a handy reference. And it includes practical tips to win loyal users and grow your app.

Podcast

‘Getting Your Numbers Right’ with The Content Friends

In this podcast, CleverTap’s VP of Growth Kara Dake discusses retention strategies and metrics to measure that are critical for your apps’s success in today’s crowded mobile app space.

Podcast

How to Re-Engage Mobile App Users

In this podcast you’ll hear from CleverTap’s VP of Growth, Kara Dake on cutting-edge re-engagement strategies for your app’s important growth phase.

Webinar

Unlocking User Insights to Build a Great Habit Forming App

Join us to learn how HealthifyMe uses a data driven approach to marketing, user engagement, retention, and how they ensure stickiness to build a loyal set of users with healthier habits.

Webinar

Mobile Retention & Engagement Strategies for the Holiday Season

Gain insights from an in-depth discussion on Best Practices in Mobile Retention for the upcoming 2018 Holiday season.

Webinar

How to Re-Engage Mobile App Users

Join AppMasters & CleverTap to discover what key engagement and retention strategies to focus on, how to personalize your push notifications to re-engage your users and the future of machine learning and AI.

Webinar

How AI is Changing the Customer Retention Game

Join CleverTap and VentureBeat to learn how tapping into your oil well of data and harnessing it via marketing automation platforms powered by AI and machine learning can strengthen your customer retention.

Case Study

How Deam11 Retained 5X More Users

See how fantasy sports platform Dream11 retains 5x more customers with advanced user insights powered by CleverTap.

Webinar

The Significance of Personalized Email Marketing

The webinar discusses how mobile-first brands in Southeast Asia are leveraging personalized email marketing at scale and automated omnichannel marketing is critical to your user monetization and retention strategy.

Case Study

How Ixigo Achieved an Email Open Rate of 54%

Ixigo generated a 12.5% response rate using Clever Campaigns to automatically reach out to users who had uninstalled their app.

Whitepaper

Preventing Mobile App Churn

Only 23% of users come back to an app just three days after downloading. You need a retention strategy that works. This whitepaper is the only guide you will ever need to create a practical app retention strategy.

Whitepaper

Mastering Mobile App Engagement & Retention

Create campaigns that run across the user’s entire lifecycle to retain acquired users, drive app engagement and win back lost customers.

Whitepaper

How to Spot Your App Uninstalls From a Distance

Users who uninstall your app show signs much before they do it. Identify those early signs and understand how to prevent them.

Whitepaper

The Psychology of Insanely Addictive Apps

This guide uncovers and analyzes some of the most potent cognitive biases influencing the design for highly addictive apps.

Case Study

How MobiKwik Reduced Uninstall by 20%

How MobiKwik was able to bring down uninstalls by 20% through timely, personalized and conversion specific campaigns.

Whitepaper

Mobile Engagement & Retention Guide

According to Forrester, 2/3 of marketers still struggle to measure ROI on mobile apps and their main challenge is profitability. Read our guide to become a mobile expert now.

Case Study

How DealsPlus reduced uninstalls by 30%

DealsPlus was pleased with the phenomenal results of their push notification campaign via CleverTap’s platform.

Case Study

How Streamago increased retention by 49%

Learn how Streamago analyzed their app users and increased user retention by 49% with Day 1/3/7 push campaigns and geo-segmentation.

8,000+

$2 Billion

1 Billion

20 Million