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These are very exciting times as WizRocket as we are preparing to come out of stealth mode and launch the product for general availability.
Over the past few weeks I’ve shownWizRocket to a lot of smart people and almost with zero exception I’ve got tremendously encouraging reactions. People love what we have, people find it very intuitive and logical that mobile and web businesses need something like this and we’ve also got many of these people signed up as early adopters in our current private beta stage.
One critical piece of detail though — all this encouraging feedback has been AFTER people have seen the product. Before people actually see the product I’ve almost struggled to explain what we are:
The fact of the matter is thatWizRocket is playing in an exciting (and hence crowded) space. There’s a lot of companies and super good ones that are competing to help businesses meaningfully interact or engage with their users. Every product needs a lot of dissection and peeling the layers of the onion to really understand what they truly offer. The marketing messages that everyone uses – more revenue, better lifetime value, more engagement have all been diluted tremendously. In this world, evaluating a product in the space is a lot of hard work and gets extremely tiring.
In my opinion,WizRocket has three massive differentiators from anyone out there today:
Would love to get your thoughts via comments here or even via direct email – sunil at wizrocket dot com. I promise to respond to every one of them.