Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
When it comes to customer engagement platforms, Braze often stands out with its comprehensive features and exceptional scalability.
But what if we told you there are some serious contenders out there that might be the better fit for your business?
The world of customer engagement is vast and diverse, offering a range of platforms tailored to different needs. If you’re a small startup looking for flexibility and ease of use, a mid-sized company seeking affordable and customizable solutions, or a large enterprise in need of advanced features and comprehensive real-time data processing, there’s an option for you.
These Braze competitors are stepping up their game, providing innovative solutions to help you connect with your audience in more meaningful ways. So, whether you’re aiming for higher conversion rates, deeper customer insights, or more efficient marketing workflows, keep reading to find the perfect fit for your unique needs.
CleverTap is Braze’s strongest competitor, outshining them largely due to CleverTap’s cutting-edge Clever.AI and the powerful TesseractDB. These juggernaut features offer major advantages in user engagement and data management.
CleverTap’s Clever.AI harnesses advanced artificial intelligence and machine learning to optimize user engagement strategies. This system automates predictive analytics and segmentation, enabling precise targeting and personalization. By continuously learning from user interactions, Clever.AI enhances the effectiveness of marketing campaigns, drives higher conversion rates, and improves customer retention. This automation and intelligence in user engagement are superior to Braze’s more manual and less adaptive methods.
The game-changing TesseractDB is the world’s first database built specifically for customer engagement and retention, providing data capabilities unmatched by Braze. With the ability to capture a staggering 10,000 data points per user and save the entire user history, TesseractDB ensures deep user context and data granularity. This means businesses can perform highly detailed analytics and create precise user segments without worrying about data caps or lookback periods. Braze, by contrast, limits data points to 250 per user and has a shorter lookback period, which hampers long-term user insights and personalization efforts.
Clevertap is a unique, all-in-one platform that integrates segmentation, behavioral analytics, and multi-channel messaging. Unlike Braze, it does not rely on third-party integrations for behavioral analytics or customer data storage, making it easier for your business to create a 360-degree view of user behavior and campaign effectiveness. The reduced reliance on other technical resources and flexible pricing options can lower Martech’s total ownership cost by 40%. The platform’s superior customer support, regional data centers, and vigorous security measures add additional layers of reliability and trust, making Clevertap the preferred choice for leading brands worldwide.
Pros: CleverTap’s Clever.ai allows you to understand and predict where users will likely drop off and trigger the right personalized message at the right time. This can dramatically boost conversion and retention rates, increasing each customer’s lifetime value. Its advanced funnel capabilities support comprehensive customer lifecycle management, helping businesses effectively engage customers from onboarding through retention. By contrast, Braze’s funnels offer limited engagement and segmentation options, making it more difficult and time-consuming to act on insights.
Cons: Despite its advanced features, CleverTap may present a steeper learning curve and require more resources to fully utilize its capabilities, making it potentially challenging for businesses new to such platforms.
Iterable is a powerful customer engagement platform designed to create dynamic cross-channel marketing campaigns. It offers flexibility in building personalized workflows across email, SMS, push notifications, and in-app messaging. Key features include dynamic segmentation, data integration, A/B testing, and real-time analytics, enabling deeper insights and more effective targeting. Iterable’s user-friendly interface and comprehensive approach to multichannel marketing make it a strong choice for businesses seeking to enhance user engagement and optimize their marketing strategies.
Pros: Iterable is ideal for businesses seeking to engage customers across email, SMS, push notifications, and more. Its flexibility in integrating with various data sources and applications allows for seamless execution of personalized campaigns. The intuitive interface and ease of use make it accessible for teams of all sizes, facilitating quicker implementation and adoption.
Cons: Iterable may lack some of the advanced AI-driven capabilities and deep data insights that platforms like CleverTap and Braze offer, potentially limiting the precision of customer segmentation and personalization. The platform’s focus on ease of use might result in fewer customization options for highly specialized marketing needs. While it supports multi-channel engagement, businesses seeking highly sophisticated, real-time interaction capabilities might prefer Braze’s offerings.
Leanplum, a CleverTap company, specializes in multichannel customer engagement and real-time data personalization. It offers advanced capabilities for A/B testing, user segmentation, and campaign automation, making it ideal for optimizing mobile app experiences. Leanplum helps businesses deliver personalized interactions and drive user engagement through tailored messaging across push notifications, in-app messaging, email, and more. This platform is known for its ease of use and flexible campaign management, enabling effective customer engagement strategies.
Pros: Leanplum is particularly strong in mobile marketing, offering a range of tools designed to enhance user engagement and retention through personalized messaging, in-app experiences, and push notifications. The platform’s A/B testing and analytics capabilities allow businesses to optimize their campaigns effectively. Leanplum’s focus on mobile-first engagement makes it a suitable choice for businesses with a strong mobile presence, providing the tools necessary to create and deliver relevant content in real time.
Cons: Leanplum’s specialization in mobile marketing might limit its versatility for businesses seeking comprehensive multi-channel engagement solutions. While it offers strong capabilities in mobile engagement, it may not provide the same level of support for other channels, such as email or the web. Businesses looking for broader AI-driven insights and predictive analytics might prefer Braze. Leanplum’s focus on mobile could also mean a steeper learning curve for teams unfamiliar with mobile-centric marketing strategies.
MoEngage is a customer engagement platform that empowers businesses to deliver personalized, multi-channel experiences. It integrates AI-driven insights with omnichannel automation to optimize user interactions across email, mobile, web, and social media. MoEngage’s dynamic analytics and segmentation capabilities enable targeted campaigns, enhancing customer retention and conversion rates. Ideal for data-driven marketers, it supports seamless communication and engagement throughout the customer lifecycle, ensuring relevant and timely messaging.
Pros: MoEngage’s strong analytics and segmentation capabilities enable businesses to understand and target customer segments effectively. MoEngage’s user-friendly interface and comprehensive onboarding support make it accessible for businesses of various sizes, facilitating smoother adoption and implementation. The platform’s AI-powered recommendations and insights help optimize engagement strategies and improve customer retention.
Cons: While MoEngage offers strong multi-channel engagement and analytics, it may not match Braze’s depth in real-time interaction capabilities and advanced AI-driven personalization. Businesses with highly specialized needs or those seeking more granular data analysis might find MoEngage’s offerings less comprehensive. MoEngage’s features, while robust, may require additional investment in time and resources for full utilization, potentially posing a challenge for smaller teams or businesses new to customer engagement platforms.
UseInsider is a powerful customer engagement platform known for its AI-powered predictive analytics and personalized recommendation engines. It excels in creating highly tailored user experiences across web, mobile, and email channels, leveraging AI-driven insights to optimize marketing strategies. This focus on personalization and segmentation enables businesses to predict customer behavior and preferences accurately, resulting in more effective and targeted campaigns. While other platforms may emphasize real-time data processing, UseInsider’s strengths lie in its ability to deliver deeper personalization and more precise marketing strategies, enhancing overall campaign effectiveness.
Pros: UseInsider’s ability to manage complex customer journeys and deliver consistent experiences across channels makes it a strong choice for businesses looking to optimize their marketing strategies. Additionally, UseInsider’s comprehensive analytics provide actionable insights, helping businesses refine their campaigns and improve ROI.
Cons: UseInsider might present a steeper learning curve due to its advanced features and comprehensive capabilities, which could be challenging for smaller teams or businesses new to such platforms. The depth and complexity of the platform might also result in higher costs, potentially making it less accessible for smaller enterprises or those with limited budgets. In the end, some businesses might find Braze’s real-time engagement tools more suited to their needs.
Salesforce Marketing Cloud is a robust platform designed for comprehensive marketing automation. It offers an integrated suite of tools that seamlessly connect with Salesforce CRM, providing deep data synchronization and a holistic view of customers. This platform excels in creating cohesive customer experiences across various channels, including email, social media, web, and mobile. With its superior data management and analytics capabilities, Salesforce Marketing Cloud is particularly well-suited for large enterprises looking to optimize their customer engagement strategies and enhance overall marketing efficiency.
Pros: Salesforce Marketing Cloud’s deep integration with Salesforce’s CRM enhances data centralization, enabling seamless customer journey mapping and more personalized marketing efforts. The platform’s data analytics and AI capabilities allow for sophisticated segmentation and targeted campaigns, helping businesses optimize their marketing strategies and enhance customer engagement. The extensive customization options and scalability make it suitable for large enterprises with complex marketing needs.
Cons: The complexity and extensive features of Salesforce Marketing Cloud can present a steep learning curve, particularly for smaller businesses or those without a dedicated marketing and IT team. The platform’s higher cost may also be a significant consideration for companies with limited budgets, potentially making it less accessible compared to Braze. While Salesforce Marketing Cloud excels in comprehensive data integration and multi-channel marketing, businesses primarily seeking straightforward customer engagement tools might find Braze’s offerings more streamlined and user-friendly for immediate implementation.
Adobe Experience Cloud is a comprehensive suite designed for creating, managing, and optimizing customer experiences across multiple channels. It integrates tools for content management, personalization, analytics, and campaign orchestration, enabling businesses to deliver highly personalized and engaging customer journeys. With its advanced analytics and data integration, Adobe Experience Cloud helps businesses understand customer behavior, tailor interactions, and improve overall marketing effectiveness, making it an ideal solution for enterprises seeking to enhance their digital marketing strategies.
Pros: Adobe Experience Cloud offers a comprehensive set of digital marketing tools and excels in delivering personalized experiences through its advanced AI and machine learning capabilities. Its integration with other Adobe products, such as Creative Cloud, enhances its versatility, particularly for businesses that require cohesive brand management and smooth content creation workflows. Adobe Experience Cloud’s powerful data analytics and reporting tools provide detailed insights into campaign performance, customer engagement, and overall marketing ROI.
Cons: Adobe Experience Cloud’s extensive features and capabilities can result in a complex setup and significant learning curve, which may be challenging for smaller businesses or those without specialized marketing and IT teams. The platform’s comprehensive nature often comes with a higher price point, potentially making it less accessible for companies with limited budgets. While Adobe Experience Cloud excels in data integration and personalization, businesses seeking more straightforward, real-time customer engagement tools might find Braze’s more focused and user-friendly approach more appealing. Finally, the platform’s emphasis on a wide range of marketing functions may be overwhelming for businesses looking for a more targeted solution.
Klaviyo is a leading email marketing platform designed for e-commerce businesses. It offers advanced tools for personalized email campaigns, seamless integration with e-commerce platforms like Shopify and Magento, and turnkey automation features. Klaviyo helps businesses leverage data to create targeted, data-driven marketing strategies, enhancing customer engagement and driving sales. Its user-friendly interface and powerful analytics make it a preferred choice for online retailers aiming to optimize their email marketing efforts.
Pros: Klaviyo integrates seamlessly with e-commerce platforms, making it particularly beneficial for online retailers looking to leverage customer data for targeted marketing. Klaviyo’s powerful segmentation capabilities and analytics allow businesses to refine their audience targeting and measure the impact of their campaigns accurately. The platform’s ease of use and scalability make it a strong choice for businesses of all sizes, especially those focused on direct-to-consumer sales.
Cons: While Klaviyo is excellent for email and SMS marketing, it may lack the comprehensive multi-channel engagement features offered by Braze, particularly for businesses looking to integrate additional channels like mobile apps or web push notifications. Klaviyo’s focus on e-commerce could also limit its appeal to businesses outside this sector. For companies seeking advanced AI capabilities and real-time interaction tools, Braze might offer more sophisticated solutions.
OneSignal is a leading customer engagement platform specializing in push notifications, email, SMS, and in-app messaging. It offers advanced tools for targeted communication, enabling businesses to enhance user engagement and retention. OneSignal supports rich media notifications and provides advanced segmentation and automation features, making it ideal for personalized marketing campaigns. With its user-friendly interface and scalable solutions, OneSignal is trusted by developers and marketers to deliver efficient, multi-channel messaging.
Pros: OneSignal supports a wide range of notification types, including in-app messages and emails, allowing for multi-channel communication. Its intuitive interface and easy integration process make it suitable for businesses of all sizes, including those with limited technical resources. As a bonus, the generous free tier offers a cost-effective solution for startups and small businesses looking to scale their notification strategies.
Cons: OneSignal’s primary focus on push notifications may limit its utility for businesses seeking comprehensive customer engagement solutions across multiple channels. While it provides basic automation and segmentation features, it may not offer the same depth of analytics or personalization capabilities as Braze. Lastly, OneSignal’s feature set might require supplementary tools for a complete customer engagement strategy.
Customer.io is a versatile marketing automation platform designed to send targeted messages to customers based on their behavior. It allows businesses to create and manage automated email, SMS, and push notification campaigns with ease. Customer.io offers advanced segmentation, real-time data integration, and A/B testing, enabling personalized and effective communication strategies. Its user-friendly interface and analytics tools help optimize engagement and drive customer retention for businesses of all sizes.
Pros: Customer.io is an excellent choice for businesses looking to send highly targeted communications through email, SMS, and push notifications. The platform’s flexibility and ease of use allow marketers to create complex automation workflows without extensive technical knowledge. Customer.io also offers useful segmentation tools and real-time data analytics, helping businesses refine their marketing strategies and improve customer engagement. Its user-friendly interface and clear documentation make it accessible for small to mid-sized businesses seeking to enhance their automated marketing efforts.
Cons: While Customer.io provides solid tools for email and SMS automation, it may not offer the same breadth of multi-channel engagement options as Braze, particularly in areas like mobile apps and web push notifications. The platform’s analytics and reporting capabilities, while functional, may not be as advanced or comprehensive as those provided by Braze. Businesses seeking advanced AI-driven personalization and predictive analytics might find Braze’s offerings more capable of supporting complex customer engagement strategies.
SendGrid is a leading email marketing platform that provides reliable, scalable email delivery and marketing solutions. It offers a range of features, including transactional email delivery, email marketing campaigns, and advanced analytics. Known for its powerful API, SendGrid integrates easily with various applications, enabling businesses to send bulk emails efficiently. The platform ensures high deliverability rates and provides tools for optimizing email content and performance, making it a preferred choice for businesses of all sizes.
Pros: SendGrid excels in email deliverability and offers comprehensive analytics, allowing businesses to track the performance of their campaigns and optimize their email strategy. SendGrid’s API-driven approach makes it highly flexible and integrable with other systems, making it a good fit for businesses with specific customization needs. The platform also provides tools for transactional email management, which is crucial for businesses that rely on automated communications.
Cons: While SendGrid excels in email marketing, it doesn’t have the same level of multi-channel engagement features as Braze. Its focus on email might limit its utility for comprehensive customer engagement strategies that require real-time, multi-channel interactions. Businesses looking for advanced AI capabilities and holistic customer lifecycle management might find Braze’s platform more suitable. Finally, SendGrid’s strong emphasis on API usage might require technical expertise, which could be a barrier for smaller teams without dedicated IT support.
Vero is a popular customer engagement platform designed to enhance marketing automation through advanced behavioral segmentation and personalized messaging. It enables businesses to create targeted email and push notification campaigns based on real-time user data and actions, improving customer interactions and conversion rates. With features like dynamic content, comprehensive analytics, and seamless integrations, Vero helps marketers deliver timely, relevant, and personalized experiences to their audience.
Pros: Vero’s event-based messaging allows for highly targeted interactions, improving customer engagement and conversion rates. Its flexible API and data integration options make it easy to incorporate into existing systems, providing a seamless experience for marketers and developers alike. The platform’s user-friendly interface and emphasis on data-driven decision-making make it a practical choice for businesses looking to refine their email marketing strategies.
Cons: Vero’s primary focus on email marketing and event-based messaging might limit its utility for businesses seeking comprehensive multi-channel engagement solutions, such as mobile or social media integration. While it offers strong tools for personalized email campaigns, it may not provide the same depth of analytics or real-time engagement capabilities found in Braze. Businesses requiring advanced AI-driven insights, predictive analytics, or extensive multi-channel support might find Braze’s offerings more robust.
Airship is a leading customer engagement platform that enables businesses to deliver personalized, real-time notifications across mobile, web, SMS, email, and other channels. It offers advanced features like A/B testing, predictive analytics, and in-app messaging to enhance user engagement and retention. Known for its scalability and reliability, Airship supports brands in creating meaningful customer interactions, driving higher conversions and loyalty through effective multi-channel communication strategies.
Pros: Airship excels in real-time mobile marketing, enabling businesses to deliver timely and relevant messages that enhance user engagement and retention. Airship’s advanced segmentation and analytics capabilities allow for precise targeting and personalization, making it a strong choice for businesses focused on mobile-first strategies. The platform’s support for rich media notifications and location-based services further enhances its appeal for dynamic, contextually relevant marketing.
Cons: While Airship excels in mobile engagement, its focus may not fully meet the needs of businesses seeking a broader, multi-channel engagement platform. Businesses looking for more advanced AI-driven insights and extensive predictive analytics might find Braze’s offerings more comprehensive. Airship’s strong emphasis on mobile can also mean that businesses needing a more holistic approach to customer engagement might require supplementary tools to cover all their marketing and engagement needs.
WebEngage is a comprehensive customer engagement platform that offers tools for personalized marketing across various channels like email, SMS, web, and mobile push notifications. It excels in user segmentation, real-time analytics, and journey automation, enabling businesses to create highly targeted and effective marketing campaigns. WebEngage’s intuitive interface and powerful analytics make it a powerful solution for improving customer retention and conversion rates.
Pros: WebEngage’s journey designer feature allows for the easy creation of complex, automated workflows, helping to streamline customer interactions and improve engagement. The platform is particularly strong in real-time user engagement, offering features like personalization and predictive analytics to optimize customer experiences and drive retention. WebEngage’s integration capabilities with various CRM and data analytics tools enhance its utility in providing a seamless customer journey.
Cons: While WebEngage offers comprehensive multi-channel engagement, it may not match Braze’s depth in real-time interaction capabilities and advanced AI-driven personalization. Businesses that require highly sophisticated predictive analytics or deep integration with broader marketing ecosystems might find Braze’s solutions more suitable. While it provides some great engagement tools, the platform’s user interface and experience may not be as streamlined or intuitive as Braze, potentially requiring more time and resources for effective use.
Pushwoosh is a powerful mobile-focused marketing automation platform designed for efficient push notification and multi-channel messaging. It offers easy-to-use tools for creating, scheduling, and targeting push notifications, emails, and in-app messages. Pushwoosh supports real-time messaging, rich media, and personalization, enabling businesses to engage with their audiences effectively. Its multi-platform compatibility and advanced analytics help track campaign performance, making it ideal for companies seeking streamlined, cost-effective communication solutions.
Pros: Pushwoosh supports rich media notifications, including images and interactive elements, which can significantly boost user interaction and engagement. Pushwoosh also provides advanced segmentation capabilities, allowing businesses to target specific user groups based on behavior, location, and other criteria. It integrates well with various app development tools and platforms, making it a suitable choice for mobile-first businesses or those with a strong emphasis on app-based interactions. Pushwoosh’s pricing model is generally more accessible, making it a cost-effective solution for startups and smaller businesses.
Cons: Pushwoosh has less advanced analytics and personalization capabilities compared to Braze, which offers deeper AI-driven insights and predictive analytics. Businesses requiring sophisticated real-time engagement tools marketing automation features might find Braze’s offerings more aligned with their needs. Pushwoosh’s specialized focus could also necessitate additional tools or platforms to achieve a complete customer engagement strategy.
