Data and Analytics

Vanity Metrics Mobile Marketers Must Avoid

“Grow faster.” – the war cry of Silicon Valley venture capitalists.1 This marching order is one that many mobile marketing

Written by: Subharun Mukherjee
Published on: 18 Dec, 2018
Data and Analytics

Leading and Lagging Indicators: Everything You Need to Know

In the neverending search for improvement and excellence, you will come across various programs aimed at making your organization faster,

Written by: Shivkumar M
Published on: 30 Aug, 2018

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