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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Email bounces are a silent growth killer for marketers, eroding campaign performance without any alerts. A bounced email occurs when
Adobe Experience Cloud remains a robust enterprise platform. But the platform’s depth comes with trade-offs. Some organizations might see Adobe
Modern e-commerce personalization tools go well beyond basic tactics like adding a customer’s name to marketing messages. Buyers now expect
Customer data now sits at the center of modern engagement. It powers acquisition, onboarding, AI-driven personalization, retention, and real-time messaging.
As we close out 2025, I am filled with gratitude for your partnership, your trust, and the ambition that has
International Women’s Day is a chance for brands to connect meaningfully with their audience. It’s not just about sending a
Mother’s Day is marketing’s annual test of heart. Every brand wants to capture that universal emotion, but few manage to
Choosing the right customer engagement platform is a pivotal decision for marketing leaders, as it can make or break a
Mother’s Day stands out each year as both a heartfelt and strategic opportunity for brands to make a genuine connection
In the crowded customer engagement platform market, choosing the right tool is critical for marketers and product teams. MoEngage and
Eid al-Fitr is a time of celebration, generosity, and gratitude, bringing families, faith, and communities close together. As one of
April Fool's Day has become a marketing event as much as a cultural one. Every year, brands use it to
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