Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Email communication is more relevant than ever. The surge in email usage during the 2020 pandemic has only solidified its role as a primary means of communication for businesses and individuals alike. Revenues generated by businesses through email marketing has grown at a remarkable CAGR of 13% over the past few years and this is expected to sustain over the coming period as well. Over half of the world’s population use email and will send an estimated 360 Billion+ emails in 2024. However, 49% of these emails will end up in spam folders. Thus, for marketers, a significant challenge in using email is ensuring that the message reaches the inbox and does not end up in the spam folder. Achieving high deliverability begins with building and maintaining a positive reputation.
Email Reputation is a score assigned to you by email service providers that’s based on several factors, including your past email activity, any history of being blacklisted, the current email-sending setup and practices being followed. Reputation can be improved through several levers, mainly:-
Email infrastructure facilitates the successful transmission of emails from the sender to the receiver and several aspects are involved in ensuring optimum setup.
Users are individuals who have opted to receive email communications from your brand.
Content can be marketing, transactional, or informational messages sent to your users.
By implementing these techniques, you can enhance user engagement and ensure your emails reach the inbox, thereby increasing the effectiveness of your email marketing strategy. Staying on top of newer updates and developments is key, example – the recent Security updates by Google and Yahoo.
Remember, the key to successful email marketing is to provide value to your users with every email. Tailor your content to be relevant and engaging, and always aim for a positive user experience. This approach will not only improve deliverability but also strengthen the relationship between your brand and your subscribers.