CleverTap

Trusted by 2000+ leading brands worldwide

Deliver Next-Gen Inbox Experiences With an AI-Powered
Email Marketing Platform

Transform Emails into Interactive, Trusted and Personalized Experiences

Watch in action

Design

real-time, interactive, and high-converting email campaigns that personally resonate with each customer.

Deliver

hyper-personalized, behavior-triggered, AI powered email campaigns that engage each customer at the perfect moment.

Maximize

email deliverability and ensure compliance with consent management, authentication protocols, and sender reputation tools.

Why CleverTap’s
Email Marketing Platform?

Real-Time Personalization based on live user behavior and predictive insights.

AMP Emails with app-like interactions within the inbox.

Experimentation & Send-Time Optimization powered by Clever.AI.

Combines real-time signals, external data fetching, and AMP interactivity in one email marketing platform.

Deep Deliverability Insights for inbox placement, bounce, and spam diagnostics.

Offers ESP Flexibility with your own provider or use CleverTap’s managed SendGrid infrastructure.

Consultative Onboarding + IP Warm-Up with expert email deliverability support.

Reviewers mention that CleverTap’s email marketing features are robust, particularly in building and personalizing emails with a score of 9.0, compared to Braze’s 8.8. Users appreciate the ease of creating tailored email campaigns that resonate with their audience.

– G2, CleverTap Vs Braze Summary, Powered by real user reviews.

How can CleverTap Email help

No-code email marketing platform with AMP emails, drag-and-drop editor, personalized email automation, and Gmail Annotations for better visibility.

Setting up & Executing AMP campaign in CleverTap

Kiran Pius | 31 March, 2025

Build Emails the No-Code Way

Design professional, mobile-responsive emails without coding. Add images, GIFs, buttons, and even interactive elements for a dynamic experience.Use pre-designed templates and a drag-and-drop editor to create eye-catching emails with ease.

Bring Emails to Life

Use no-code AMP editors and ready-to-use templates to easily add live forms, image carousels, quizzes, and even shopping experiences—all within the inbox. AMP for Email turns static emails into high-converting touchpoints and delivers real-time, personalized experiences without writing a single line of code.

boost Visibility with Annotations

Your promotional emails can shine in the Promotions tab with Gmail Annotations – displaying your logo, offer images, promo codes, and even expiration dates right beside the subject line.This extra visibility helps your offers get noticed at a glance, increasing the chances that users open and act on your message.

AI email marketing tool with advanced segmentation, A/B testing, email automation workflows, and precision targeting for optimized campaigns.

AI in Email Marketing – A Complete Guide with Use Cases & Examples

Shivkumar M | 31 March, 2025

Advanced Segmentation and Targeting

Define precise user segments based on past behavior, real-time activity, demographics, or any combination of user properties. This precision targeting means each email is more relevant to its recipients, which leads to higher engagement.

Experiment to Win

Perform A/B tests on email subject lines, visuals, call to actions, content, or send times to learn what resonates best with your audience and automatically send the winning email version for maximum impact.

AI Driven Optimization

Analyze customer interactions and predict the best ways to engage them. Clever.AI recommends optimal email send times and frequency for each segment, ensuring your emails arrive when users are most likely to check their inbox. By analyzing user behavior patterns, Clever.AI schedules emails at the ideal moment and with content most likely to convert, boosting open and conversion rates.

Behavior-triggered, personalized email marketing platform with AI-powered recommendations, email automation, and 1:1 custom email marketing.

Personalized Email Marketing: 9 Strategies for Marketers

Agnishwar Banerjee | 31 March, 2025

Behavior-Triggered Emails

Real-time customer data from across mobile, web, and app activity at your fingertips, allows you to trigger emails based on user actions at just the right moment.

1:1 Email Personalization

Leverage customer attributes like name, preferences, loyalty tier and more along with past behavior to tailor the subject line and content of each email for a truly one-to-one experience. Personalize images and call-to-action buttons and ensure every email content resonates with its recipient’s interests and stage in the customer journey.

Recommend Next Best Actions

Deliver the next best offer or product for each customer automatically. Clever.AI analyzes what similar customers have engaged with and converts that insight into personalized recommendations in your emails.

Email analytics platform with real-time performance monitoring, ROI measurement, customer journey insights, cohort analysis, and campaign tracking.

10 Email Marketing Metrics You Must Track

Kiran Pius | 31 March, 2025

Real-time Performance Monitoring

Track key email campaign metrics – deliveries, open rates, click-through rates, bounces, and more – through an intuitive dashboard. You can track exactly how each email campaign performed and even zoom in to see metrics by segment or variant.

Measure Email Marketing ROI

Tie your email marketing campaigns to conversion and revenue data and get a view of how many users converted as a direct result of each email, allowing you to measure true ROI and revenue lift from your campaigns.

Get Insights on Customer Journeys

Track what users do after clicking through an email. Understand which email campaigns lead to purchases, app sessions, or other valuable actions, and attribute credit accurately to your email efforts.

Cohort Analysis

Group users by campaign or behavior and see how email campaign engagement impacts retention and lifetime value over time. Compare cohorts who received personalized emails versus generic email blasts.

Achieve Enhanced Email Deliverability

Built-in
Compliance Tools

Easily manage user consent with one-click unsubscribe, preference centers, and automatic opt-out handling—ensuring compliance with regulations like GDPR and CAN-SPAM.
Protection for Sender Reputation

Safeguard your deliverability with email authentication (SPF, DKIM, DMARC), permission-based sending, and guidance to build a trusted sender domain.
Deliverability Monitoring & Optimization

Track domain and IP health, receive alerts, and follow best practices like IP warm-up and email sunsetting to maintain high inbox placement and engagement rates.

Unlock the True Potential of
Email Marketing with CleverTap

Holiday Promotions

During high-volume periods like Black Friday, standing out in crowded inboxes is critical. CleverTap’s email deliverability optimizations help improve inbox placement so your holiday offers reach customers. One major retail brand saw significantly higher open rates during the shopping season by leveraging our sender reputation tools, resulting in a notable boost in conversions. With features like AMP emails, they even let shoppers browse products and add to cart straight from the email, driving impulse purchases.

Renewal Reminders

Keep subscribers on board with timely, personalized nudges. Set up automated email campaign sequences that remind users about upcoming subscription renewals or expiring trials. For example, CleverTap enables you to trigger a renewal reminder email a week before plan expiry, highlighting the user’s usage stats and new features (pulled in via Linked Content). By reaching users at just the right moment with new releases bulletins, a media streaming client drove a significant uptick in renewal rates. Smart delivery timing (avoiding or preferring late-night sends) and A/B-tested email subject lines contributed to their success.

KYC Completion Nudges

Onboard customers faster by integrating email into your KYC process. Whenever a user stalls on verifying their account, CleverTap can send a friendly KYC completion reminder email with personalized guidance. One fintech app used this tactic to nudge users who dropped off after partial sign-up. By highlighting the benefits of completing KYC and using dynamic content (e.g. user’s name, incomplete steps) in the email, they substantially increased completion rates. Combining email with in-app reminders in a cross-channel journey ensured users didn’t slip through the cracks

Course Completion Reminders

Reduce drop-offs in online courses through best-time-to send email encouragement. If a learner hasn’t logged in or is halfway through a course module, CleverTap can automatically send an educational nudge – for instance, a recap of their progress and a reminder of the reward for finishing. An EdTech platform saw improved course completion metrics by scheduling these nudges at times students were typically free (using our Best Time send feature). The emails included interactive elements like a quick quiz question (via AMP) to re-engage the learner, making the experience fun and driving them back to the platform

E-commerce email marketing platform with AMP emails, deliverability optimization, and sender reputation tools for holiday promotions like Black Friday.

Hear What Our Customers Have To Say

With help of CleverTaps platform, we built our email channel from scratch and scaled our campaigns by almost 30X in just one year.

By delivering relevant, personalized content at a lower cost, we achieved a double-digit increase in user retention. Email has become a vital touchpoint that drives meaningful engagement and ensures users think of us when they need us most.

Shuvajyoti Ghosh
Head of Growth

Ixigo used CleverTap’s email templates, which saved them a lot of time and analysis. They could now just select a template, fill in the relevant content, and be ready to send it to users at the right time.

Himanshu Periwal
VP Growth

CleverTap’s expertise was truly transformative. They not only uncovered underlying issues but also delivered swift and effective solutions that turned things around. As a result, most of our apps have seen their email reputation improve from Low to Medium or High, with engagement metrics increasing by an impressive 30%. We’re delighted with the outcomes and deeply appreciate CleverTap’s impactful support in optimizing our email strategy.

Niraj Patel
Senior Marketing Manager

Frequently
asked questions

How is CleverTap different from standalone email service providers?
Can I use my existing Email Service Provider (ESP) with CleverTap?
- Yes. CleverTap gives you ESP flexibility—either use our managed SendGrid infrastructure or integrate your existing ESP via a no-code setup. Dedicated IPs, IP warm-up plans, and deliverability support are included.
What kind of personalization does CleverTap support?
- CleverTap’s Email marketing Platform enables deep 1:1 personalization using user attributes, behaviors, and AI-powered recommendations. Personalize subject lines, content, CTAs, and even product offers—at scale, in real time.
Does CleverTap support AMP emails?
- Yes. CleverTap’s Email Marketing Platform supports AMP for Email, letting you build interactive emails with carousels, forms, quizzes, live pricing, and shopping elements—all within the inbox using no-code or HTML editors.
How does CleverTap ensure email deliverability?
Can I measure campaign performance and ROI?
- Yes. CleverTap’s Email Marketing Platform provides real-time analytics—opens, clicks, bounces, unsubscribes—and deeper insights like:
  - Funnel and cohort analysis
  - Post-click behavior tracking
  - Auto-appended UTM parameters
  - Revenue attribution per email
Does CleverTap support AI-powered content and optimization?
- Absolutely. With Scribe, generate emotionally intelligent subject lines and headlines. Use IntelliNode to optimize journey paths and send times based on user engagement patterns.
What kind of automation does CleverTap support for email?
- You can build triggered and drip campaigns that react to real-time actions—like onboarding flows, cart abandonment, or reactivation nudges with CleverTap’s Email Marketing Platform. These campaigns can be combined with SMS, push, and in-app messages for full journey orchestration.
How quickly can I launch effective email campaigns with CleverTap?
- CleverTap’s Email Marketing Tool offers quick setup with no-code integration, guided onboarding, and best-practice consultation. You can go live in days—with IP warm-up plans, template libraries, and all compliance protocols pre-configured.

Trusted by 2000+ leading brands worldwide

Get a Personalized Demo

Deliver Next-Gen Inbox Experiences With an AI-Powered Email Marketing Platform

Transform Emails into Interactive, Trusted and Personalized Experiences

Design

Deliver

Maximize

Trusted by 2000+ brands powering 10bn+ personalized emails every month

CleverTap is a Leader in the 2026 Gartner® Magic Quadrant™ for Personalization Engines.

Why CleverTap’s Email Marketing Platform?

How can CleverTap Email help

Setting up & Executing AMP campaign in CleverTap

Create Emails Effortlessly

Build Emails the No-Code Way

Bring Emails to Life

boost Visibility with Annotations

AI in Email Marketing – A Complete Guide with Use Cases & Examples

Optimize Emails with Precision

Advanced Segmentation and Targeting

Experiment to Win

AI Driven Optimization

Personalized Email Marketing: 9 Strategies for Marketers

Engage with Deep Context

Behavior-Triggered Emails

1:1 Email Personalization

Recommend Next Best Actions

10 Email Marketing Metrics You Must Track

Analyze In-Depth and Continuously Improve

Real-time Performance Monitoring

Measure Email Marketing ROI

Get Insights on Customer Journeys

Cohort Analysis

Achieve Enhanced Email Deliverability

Built-in Compliance Tools

Protection for Sender Reputation

Deliverability Monitoring & Optimization

Unlock the True Potential of Email Marketing with CleverTap

Holiday Promotions

Renewal Reminders

KYC Completion Nudges

Course Completion Reminders

Hear What Our Customers Have To Say

Frequently asked questions

Ready to Elevate Your Email Marketing and Strengthen Your Omnichannel Strategy?

Latest Trends in Customer Engagement

Deliver Next-Gen Inbox Experiences With an AI-Powered
Email Marketing Platform

CleverTap is a Leader in the
2026 Gartner® Magic Quadrant™
for Personalization Engines.

Why CleverTap’s
Email Marketing Platform?

Built-in
Compliance Tools

Unlock the True Potential of
Email Marketing with CleverTap

Frequently
asked questions