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Deriving better insights from Time Series data with cycle plots

Jacob Joseph Jacob Joseph, a 40 Under 40 award-winning Data Scientist, leads the Data Science team at CleverTap. With over 20 years in analytics and consulting, he excels in solving complex marketing challenges.
Deriving better insights from Time Series data with cycle plots

Visualizing time series data for the analysis of numerical information like revenue, app launches, uninstalls, etc. can help analysts quickly reveal an underlying trend. The graph below displays the visualization of time series data:
Regular time series plot
The above graph captures the essence of a slight uptrend over the course of 12 weeks but leaves out further details of what’s happening during each of those weeks or weekdays.
Weekly Time Series Plot for App Uninstalls
Each line in the graph represents the time series for each week. Friday has the highest rate of uninstalls which peaks in week 7. Monday, Wednesday, and Thursday have zero uninstalls during each of the 12 weeks which makes it difficult to determine a trend over this period.
A cycle plot shows both the cycle or trend and the day-of-the-week or the month-of-the-year effect. This retains the strength of both the above plots. Let’s look at the trend for each day of the week over the same period:
Cycle Plot showing trend for App Uninstalls for each day of the week

  • The trend for uninstalls holds steady with the exception of Saturday, Thursday, and Sunday, which are seeing a clear uptrend in uninstalls.
  • Uninstalls for Friday seem to be the most volatile as shown by the width of the confidence band represented by the shade around the trend.
  • Points outside the confidence band could be considered outliers and can be probed further.

It can thus be concluded with the above example that cycle plots can be regarded as a useful tool for visualizing time series data.
Click on this link to view an example to analyze Cohort data with Cycle Plot
Source Code and Dataset to reproduce the above article available here

Last updated on March 26, 2024