Marketing Strategies

Location-Based Marketing Platform: Top 6 Companies Compared

Explore the top 6 location-based marketing platforms that can enhance your marketing strategy. This blog compares features, pricing, and user

Written by: Agnishwar Banerjee
Published on: 28 Oct, 2024
Marketing Strategies

What is Location-Based Marketing? A Comprehensive Guide

Location-based marketing uses geographical data and mobile technology to deliver targeted, personalized messages to consumers based on their physical location.

Written by: Shivkumar M
Published on: 15 Oct, 2024
Marketing Strategies

Omnichannel vs Multichannel: What’s the Difference?

Is your marketing strategy offering your customers a scattered puzzle or a cohesive masterpiece? We explore the differences between omnichannel

Written by: Shivkumar M
Published on: 03 Oct, 2024
Marketing Strategies

Mobile App Growth Strategies for 2024: Tips & Examples

To thrive in today’s fiercely competitive app market, you need a plan that draws users in and keeps them coming

Written by: Subharun Mukherjee
Published on: 01 Oct, 2024
Marketing Strategies

What is Behavioral Segmentation? 6 Effective Strategies & Examples

Behavioral segmentation is like having a window into your customer's mind, allowing you to tailor your marketing efforts with pinpoint

Written by: Subharun Mukherjee
Published on: 17 Sep, 2024
Marketing Strategies

How to Calculate Month Over Month (MoM) Growth [Calculator]

A month over month (MoM) calculator measures the percentage change in a metric from one month to the previous. It

Written by: Subharun Mukherjee
Published on: 13 Sep, 2024
Marketing Strategies

Cross-Channel Marketing: Definition and Examples

Marketers use cross-channel marketing to meet their customers wherever they are, creating a smooth journey over multiple platforms. This article

Written by: Subharun Mukherjee
Published on: 09 Sep, 2024
Marketing Strategies

Omnichannel Marketing Automation: An Introductory Guide

Marketers use omnichannel marketing automation to create integrated, personalized customer experiences across various platforms. With practical tips and compelling examples,

Written by: Agnishwar Banerjee
Published on: 05 Sep, 2024
Marketing Strategies

What is Omnichannel Marketing?

Companies use omnichannel marketing to create a cohesive brand experience that can boost customer engagement and drive sales. We take

Written by: Shivkumar M
Published on: 26 Aug, 2024
Marketing Strategies

What is Omnichannel Marketing? Examples & Strategy

Companies use omnichannel marketing to create a cohesive brand experience that can boost customer engagement and drive sales. We take

Written by: Shivkumar M
Published on: 26 Aug, 2024
Marketing Strategies

Lifecycle Marketing: The Complete Guide

Marketers use lifecycle marketing to engage customers at every stage of their journey, from awareness to loyalty. This guide will

Written by: Shivkumar M
Published on: 24 Aug, 2024
Marketing Strategies

IPL Marketing Goals Scored: A Winning Case Study

Introduction   Imagine a sporting event that surpasses the US Super Bowl's viewership for every single match, across an entire two-month-long,

Written by: Subharun Mukherjee
Published on: 30 Apr, 2024

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