Marketing Strategies

9 Best Republic Day Marketing Campaigns: Inspiring Ideas for Marketers

Republic Day in India, celebrated on January 26 every year since 1951, is a time of national pride and unity,

Written by: Subharun Mukherjee
Published on: 15 Oct, 2025
Marketing Strategies

Hyperlocal Marketing: Strategy, Examples, and Tips to Target Local Audiences Effectively

With boardrooms demanding accountability, the need for measurable ROI is at an all-time high. You can’t deliver that ROI with

Written by: Kiran Pius
Published on: 08 Oct, 2025
Marketing Strategies

Marketing at CES: How Brands Can Stand Out

The Consumer Electronics Show (CES) is the ultimate stage for tech innovation. It’s also a massive marketing spectacle. In 2025,

Written by: Agnishwar Banerjee
Published on: 03 Oct, 2025
Marketing Strategies

What is Retention Rate? Definition, Formula & Customer Retention Rate Calculator

Customer retention rate (CRR) is a core metric that reflects your ability to build long-term customer relationships. It directly impacts

Written by: Subharun Mukherjee
Published on: 30 Jun, 2025
Marketing Strategies

4th of July Marketing Ideas: 22 Independence Day Strategies to Boost Sales

The 4th of July holiday sees people spending on parades, family cookouts, and, of course, fireworks, making it a prime

Written by: Subharun Mukherjee
Published on: 30 Jun, 2025
Marketing Strategies

What is Drop-Off Rate? Strategies to Identify and Reduce It

User drop-off rate refers to the percentage of users who abandon a process before completing a desired action. Every marketing

Written by: Mrinal Parekh
Published on: 18 Jun, 2025
Marketing Strategies

App Onboarding: What Is It + 12 Best Examples to Learn From

A smooth app onboarding experience on mobile can mean the difference between a one-time user and a loyal customer. About

Written by: Shivkumar M
Published on: 17 Jun, 2025
Marketing Strategies

How to Build a Win-Back Campaign: Examples, Strategies, and Flows

Customer retention is essential for sustainable business growth, and a win-back campaign is a powerful tool to achieve it. With

Written by: Subharun Mukherjee
Published on: 17 Jun, 2025
Marketing Strategies

How to Create App Demo Videos That Convert: Strategies + 15 Examples

App demonstration videos, also known as app demo videos or app explainer videos, help showcase your app’s key features and

Written by: Subharun Mukherjee
Published on: 09 Jun, 2025
Marketing Strategies

AARRR vs. RARRA: Which is Better For Business Growth?

For over a decade, growth marketers have sworn by the AARRR framework, Dave McClure’s famous “Pirate Metrics”. Since 2007, AARRR

Written by: Agnishwar Banerjee
Published on: 02 Jun, 2025
Marketing Strategies

What is Hypergrowth and How Can You Achieve It?

More companies are seeking ways to scale faster, and hypergrowth provides a structured path to achieve just that. Hypergrowth is

Written by: Subharun Mukherjee
Published on: 23 May, 2025

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