Marketing Strategies

14 Inspiring App Gamification Examples to Boost Your Mobile User Experience

Today’s mobile users expect more than just utility from their apps. They want experiences, something engaging, rewarding, even entertaining. However,

Written by: Subharun Mukherjee
Published on: 16 May, 2025
Marketing Strategies

How to Boost Purchase Frequency: A Strategic Guide for Marketers

Getting customers to buy once is good. Getting them to buy again and again? That’s where you can create real

Written by: Shivkumar M
Published on: 15 May, 2025
Marketing Strategies

What is FOMO Marketing? 7 Tactics, Strategies & Examples

Imagine losing a sale because a customer hesitated just a moment too long. That split second of doubt fueled by

Written by: Shivkumar M
Published on: 14 May, 2025
Marketing Strategies

25 Strategies to Increase App Conversion Rate (+ Examples & Benchmarks)

The definition of app conversion varies widely from industry to industry. For an e-commerce marketer, an app conversion event can

Written by: Agnishwar Banerjee
Published on: 10 May, 2025
Marketing Strategies

25 Effective Push Notification Strategies to Engage and Retain Users

Push notifications have quietly become one of the most effective tools in a marketer’s arsenal, especially for businesses that live

Written by: Shivkumar M
Published on: 08 May, 2025
Marketing Strategies

How to Use Emojis 🤔😍 in Push Notifications: Guide + Industry Benchmarks

Emojis have evolved from fun, expressive icons into a powerful visual language that modern marketers can’t ignore—especially in mobile messaging.

Written by: Shivkumar M
Published on: 06 May, 2025
Marketing Strategies

Unlock Growth with User Retention: The Ultimate Data-Driven Guide for Marketers

Think of your business as a bucket. If there are leaks (churn), no matter how much water (users) you pour

Written by: Shivkumar M
Published on: 30 Apr, 2025
Marketing Strategies

Fintech Best Practices to Increase Daily and Monthly Active Users [DAU/MAU]

Metrics like revenue are often used to measure growth, but retention is just as important, if not more so. After

Written by: Marcell Rosa
Published on: 23 Apr, 2025
Marketing Strategies

26 Conversion Rate Metrics & KPIs Every Marketer Must Track

You’ve got dashboards full of data. Traffic is up, engagement looks solid, the campaigns “seem” to be working. But here’s

Written by: Agnishwar Banerjee
Published on: 23 Apr, 2025
Marketing Strategies

What is Cart Abandonment? 12 Strategies to Prevent It

A high cart abandonment rate means lost sales and wasted marketing efforts. In this blog, we’ll explain what cart abandonment

Written by: Subharun Mukherjee
Published on: 22 Apr, 2025
Marketing Strategies

Mastering Geodemographic Segmentation for Effective Marketing

Geodemographic segmentation is a marketing strategy that groups customers using location and demographic data. This type of segmentation helps marketing

Written by: Kiran Pius
Published on: 17 Mar, 2025

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