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Learn about customer engagement tactics that drive retention, loyalty, and revenue growth.
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
Businesses rely on customer engagement platforms to deliver personalized, timely experiences across channels. Choosing the right platform can make or
When evaluating Braze vs. Salesforce Marketing Cloud (SFMC), marketing leaders find two powerful yet very different customer engagement platforms. Braze
Email remains one of the most effective channels for delivering a high ROI. On average, you get about $36 for
Oracle Marketing Cloud is an established platform for managing marketing campaigns, customer data, and cross-channel communication. It provides businesses with
With the proliferation of channels, devices, and AI chatbots, the number of digital and physical touchpoints has exploded, amplifying the
As customer expectations continue to rise, brands are under increasing pressure to deliver personalized, timely, and impactful interactions across channels.
Push notifications are dead. Well, as Dwight Schrute would say, “That’s debatable.” Every couple of months, we come across a
In today's world, inclusion is no longer a courtesy; it's a necessity. With over 1.3 billion people worldwide with disabilities,
If 80% of your product usage comes from 20% of your users, you're not alone. That’s the Pareto Principle in
In a category where speed and trust shape investor decisions, real-time engagement is fast becoming the new currency of loyalty
Website conversion rate optimization (CRO) is a strategy to enhance your website's ability to turn visitors into customers, subscribers, or
Daily active users (DAUs) and monthly active users (MAUs) indicate how sticky your application is for users. It’s the glue
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
