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Leads Product Launches, Adoption, & Evangelism.Expert in cross-channel marketing strategies & platforms.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
App downloads are only the first step in the user journey. What comes next is onboarding, where brands either win
Today’s customers expect brands to engage them with speed, context, and relevance across every touchpoint of their journeys. Mobile-first experiences
The success of email campaigns is determined by what happens after recipients click on the links in the emails. Businesses
Marketing today is a race against time, against complexity, and against rising expectations. Teams are always under pressure to deliver
There are over 4.3 billion email users. That’s a lot of people to be targeted using a single marketing channel.
Mobile copywriting involves writing concise, persuasive, action-driven content for mobile devices across app store listings, onboarding flows, push notifications, and
With an average return on investment of $36 for every dollar spent, email marketing is still one of the most
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Businesses are always looking for ways to grow their user base, and lead generation plays a key role in making
Did you know your carefully crafted push notifications might never reach half your audience? Despite best efforts, many marketers suffer
Today’s consumers expect brands to meet them where they spend most of their time—on their mobile devices. Whether a customer
Why Measure AMP Campaign Success? With AMP for Email, marketers can deliver dynamic and interactive messages—like embedded forms, product carousels,
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