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Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
In today’s fiercely competitive app market, retaining users is increasingly challenging. Statistics show that 25% of apps downloaded worldwide are
Email communication is more relevant than ever. The surge in email usage during the 2020 pandemic has only solidified its
User’s attention span is fickle and with each passing day engaging them effectively is turning out to be a big
Ever wondered about those little, app-branded messages that keep popping up on our phones? Those are push notifications, a powerful
Introduction Imagine a sporting event that surpasses the US Super Bowl's viewership for every single match, across an entire two-month-long,
With the third release anniversary of Apple's App Tracking Transparency (ATT) coming up in April, it seems fitting to review
I recently delved into Mathew Ball's insightful essay on the State of Gaming in 2024. It's definitely worth a read
Covid made the world notice Mobile Gaming and everyone has spent the past 4 years trying to get a piece
The integration of Artificial Intelligence (AI) into game development and live operations is setting a new paradigm in the gaming
At the first Product X Live Ops Symposium, gaming industry veteran Bing Gordon shared invaluable insights drawing from his extensive
CleverTap has won multiple recognitions across categories & segments in G2’s latest Quarterly reports. With industry-best scores in User Satisfaction
In an effort to prioritize relevance and quality interactions, WhatsApp recently introduced marketing message limits in India, altering the landscape
Free Customer Engagement Guides
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