![What is Demographic Segmentation & How to Use It [+ Examples]](https://clevertap.com/wp-content/uploads/2024/10/Demographic-Segmentation.png?w=1024&w=353)
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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Push notifications have become an integral component of modern mobile app marketing strategies, with businesses worldwide leveraging their power to
So you’ve developed the next world-changing app? Right on. Now all that's left is to get it into the hands
Segmenting customers into distinct groups depending on their shared characteristics is central to developing personalized marketing campaigns. With demographic segmentation,
Voice-based customer engagement plays a pivotal role in enhancing business interactions by fostering more engaging and personalized experiences. However, the
A conversation on grabbing the right opportunities with the right attitude - our very own Mrinal Dehmukh from Customer Success
Gmail and Yahoo are ushering in a new era of inbox security and spam reduction, with their latest email policies
The effectiveness of SMS marketing is indisputable. Texting has the highest engagement rate of any marketing medium by far at
In the dynamic world of digital marketing, staying ahead of the curve is a fail-safe key to success. Enter push
In today's intricate business landscape, companies leverage multiple communication channels, such as Email, SMS, WhatsApp, Mobile, Web, and more, as
Customers have a wide variety of channels within their reach, to interact with the brands of their choice as most
Mobile loyalty programs are strategic initiatives that leverage mobile apps to boost customer engagement, retention, and lifetime value. These programs
As the world navigates the post-pandemic landscape, customer expectations have evolved, demanding more seamless and personalized customer experiences. This shift
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