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The landscape of customer engagement is undergoing a monumental shift. This is being driven by a new generation of customers
From big tech and investors hyping it up and industry skeptics predicting doomsday to the LinkedIn thought leadership posts written
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Mobile app churn rate is a critical metric that reflects the percentage of users who stop using an app over
For many mobile marketers, app uninstalls can feel like a nightmare—an indication that something went wrong. Perhaps your app didn’t
Customer churn is a critical metric for businesses. It refers to the rate at which customers discontinue their relationship with
In the earlier part, we discussed tricks (iv) to (vii) for feature engineering. In this part, we will dive
In the earlier part, we discussed tricks (i) through (iii) for feature engineering. In this part we will deep
This is the first part in the Series on Tricks and Tips for Feature Engineering. In this part, we
In the previous part, we looked at some of the popular tricks for Feature Engineering and got a broad
Push notifications are a powerful tool to increase user engagement and foster long-term loyalty. This guide shares 25 effective push
Email marketing is one of the most important and widely used marketing channels that helps businesses establish a direct relationship
CleverTap and MoEngage are two leading customer engagement platforms, offering robust capabilities to help brands interact effectively with their users
Mobile apps come in various types, including native, hybrid, and web-based, each suited for different needs. This guide covers the
GDPR and CCPA compliance are critical for marketers in today’s data-driven world. Explore the key differences and similarities between GDPR
Free Customer Engagement Guides
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