Mobile Marketing

Bridging the Action Gap in Travel Apps

Travel apps are popular tools for researching exotic destinations, finding flight deals, booking accommodations, organizing itineraries, and reviewing unique experiences.

Written by: Shivkumar M
Published on: 11 Jul, 2023
Financial Services

7 Lessons on Sustainable Growth From Top Fintech Companies

Financial tech (fintech) companies and apps have been steadily gaining in popularity as increasing numbers of users discover the ease

Written by: Subharun Mukherjee
Published on: 06 Jul, 2023
Mobile Marketing

7 Creative Travel App Offers for the Slow Travel Season

Carnival in Rio. Christmas markets in Germany. Aurora in the Nordics. The snow-covered Alps in winter. The ‘touristy seasons’ are

Written by: Subharun Mukherjee
Published on: 04 Jul, 2023
CleverTap

The Journey from Contender to Champion

Nikola Taushanov is an Associate Director of Backend Engineering based out of Bulgaria. In this blog, he takes us through

Written by: Nikola Taushanov
Published on: 28 Jun, 2023
Journeys

Guide to Effective User Journeys

Mapping out a user journey is essential to developing your marketing strategy—regardless of your industry. However, for those in gaming

Written by: Subharun Mukherjee
Published on: 27 Jun, 2023
Customer Engagement

Boost Engagement with 9 In-App Notifications for Travel Apps

Today’s travelers have access to an unprecedented variety of travel apps, all vying for their attention. But for the developers

Written by: Shivkumar M
Published on: 27 Jun, 2023
Customer Engagement

The Sensitive Debate Over the Ethics of User Engagement: Where To Draw the Line?

We live in an attention economy—every app on the market competes to attract users and keep them coming back. Most

Written by: Subharun Mukherjee
Published on: 23 Jun, 2023
Personalization

Personalized Product Discovery Is a Boon for Transactional Businesses

The idea of helping customers discover new products and services has been around a long time. Think Netflix recommending other

Written by: Subharun Mukherjee
Published on: 22 Jun, 2023
Marketing Strategies

The Challenges and Solutions of Implementing an Effective Omnichannel Communication Strategy

Omnichannel communication is a term that refers to providing a seamless and consistent customer experience across different channels, such as

Written by: Shivkumar M
Published on: 21 Jun, 2023
Data and Analytics

Key Metrics for Transactional Apps to Maximize Engagement and CLV

“What are the key metrics we need to monitor for our transactional app?” We could easily list down 7 mobile

Written by: Shivkumar M
Published on: 19 Jun, 2023
Marketing Strategies

The Ultimate Cheat Sheet for Mastering Mobile Marketing

The mastery of any skill can be a challenge. But the best marketers — the ones who bring in the

Written by: Subharun Mukherjee
Published on: 15 Jun, 2023
CleverTap

Never Give Up on Your Dreams

Our very own Poppin Mathias, Vice President of Talent Acquisition, inspires us to follow our dreams, no matter what the

Written by: Poppin Mathias
Published on: 14 Jun, 2023

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