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Customer lifetime value (CLV) is a metric that estimates how much revenue an average customer is worth to your company
The language of business is money. The latest marketing campaign budget will only be approved when past campaigns have shown
Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
Customer loyalty is challenging to earn and easy to lose, but the right tools can make all the difference. We
Looking for a good Braze alternative? Look no further. We examined the field of Braze competitors to help you identify
Data deprecation refers to how data loses its value and becomes less useful over time. In this blog, learn actionable
Customer segmentation helps you truly understand your audience and tailor your marketing efforts with laser precision. This article will cover
Companies use omnichannel marketing to create a cohesive brand experience that can boost customer engagement and drive sales. We take
Companies use omnichannel marketing to create a cohesive brand experience that can boost customer engagement and drive sales. We take
Marketers use lifecycle marketing to engage customers at every stage of their journey, from awareness to loyalty. This guide will
Hyper-personalization is a marketing marvel that makes consumers feel like brands are reading their minds. In this blog, we'll unravel
CleverTap vs. Braze: Looking for a Braze alternative? Discover why leading brands worldwide choose CleverTap in this detailed comparison blog.
Introduction The cricket season is one of the most anticipated times in the sports world, drawing millions of cricket enthusiasts
At WWDC 2024, Apple unveiled a suite of exciting updates across its entire product lineup, prioritizing user experience, privacy, seamless
The just-released Summer 2024 reports from G2 underscore CleverTap's exceptional leadership as the top all-in-one customer engagement platform. CleverTap's dominance
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
