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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Discover how AI can help you create personalized, data-driven marketing strategies that truly connect with customers and deliver real results.
Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.
Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key
If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer
Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.
What if we told you that there’s one sure-fire way to improve your brand’s profitability (by up to 25% or
Email marketing has long been a cornerstone of digital marketing strategies, offering businesses a direct line of communication to their
The process of segregating app users into different groups based on common characteristics, traits, and behaviors is known as app
Getting users to install your app is easy. The real test, however, is getting them to keep coming back. In
As dieting trends come and go, user retention in the digital space can be tricky. How can an app retain
Campaign automation is a powerful tool that can streamline marketing efforts by engaging customers across multiple channels without the need
Ronak Chawda, our very own Manager- Finance, shares his experience about how challenging yourself against whatever odds you face and
User engagement is the ultimate metric for measuring the success of a digital brand. Crafting innovative methods to reach current
Marketers are always concerned with the customer lifecycle and the customer journey. And while these terms may seem synonymous, they
A user has your app open and then receives an in-app message that your mobile marketers sent as part of
The mobile app market is fiercely competitive. You have to go beyond simply capturing a user’s attention. It’s all about
Working in marketing, you’re probably frequently challenged by trying to better understand and influence user behavior. But, do the consumer
Free Customer Engagement Guides
Join our newsletter for actionable tips and proven strategies to grow your business and engage your customers.
