Webinar

Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement For Your Mobile Apps

This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.

View the Webinar

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Agenda

In the Webinar, we will:

  • Understand how better user engagement and retention drives long-term revenue growth and higher customer lifetime value
  • Show how the AIC Framework can be applied to various verticals such as media and entertainment, streaming, ticketing, ridesharing, and more
  • Explain why marketers must go beyond vanity metrics like DAUs & MAUs to focus on more actionable metrics
  • Learn how to build successful engagement and retention campaigns using the AIC Framework
  • Introduce the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework

Panelists

Andy Carvell

Andy Carvell

Co-Founder, Phiture

Andy is a full-stack marketer and mobile expert with 20 years of experience in the mobile industry and a deep interest in technology, strategy, and execution of ideas.

Ketan Pandit

Ketan Pandit

Marketing, CleverTap

Ketan is a seasoned marketer with 14 years of experience across technology companies. As Head of Growth at CleverTap, he is responsible for demand generation and brand visibility.

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