New Rules of Marketing Engagement: Streaming Services & OTT
Life before COVID-19 revolved around commonplace social interactions and behaviors we overlooked. Shelter-in-place and nationwide lockdowns have given rise to a radical change in consumer behavior, and streaming content is no different.
Join us as we present the New Rules of Marketing Engagement: Streaming Services & OTT, part four of an 8-part live video series featuring today’s leading business and marketing decision-makers. Learn directly from streaming content and OTT leaders as they shift their marketing approaches during a time when #stayathome is encouraged.
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Agenda
During the webinar, we’ll cover:
- How to capture your share of the accelerating streaming growth
- Three messaging errors to avoid right now (including one huge mistake a major competitor is making)
- The number one priority that will help you ensure growth continues
- How to emerge from this crisis stronger than the competition
Host
John Koetsier
Senior Contributor, Forbes
Panelists
Mihir Shah
Vice President, Consumer Revenue, JioSaavn
Mihir Shah leads the global consumer revenue team at JioSaavn. Prior to JioSaavn, Mihir led the product and marketing growth team at Hotstar. Before making the move to the Indian startup ecosystem, Mihir worked at Google, Amazon, and Square in various roles across product, growth, and revenue.
Eugenia Kovalenko
VP Growth, Smule
Eugenia leads global growth at Smule, the social singing app. She oversees a broad range of teams from user acquisition, monetization, content curation, CRM, to product marketing and brand partnerships.
Geoff Cook
Co-Founder & CEO, The Meet Group
Geoff is currently the CEO and co-founder of The Meet Group (NASDAQ: MEET), a social dating and livestreaming company. Geoff is experienced in M&A, having spent $200 million in the last 4 years buying and integrating 4 companies to expand The Meet Group’s portfolio: LOVOO, Tagged, Skout, and Growlr.
Catharine Burhenne
Head of Marketing, Reelgood
Catharine is Head of Marketing at Reelgood, a unified search & discovery application for OTT consumers, as well as an audience analytics & streaming availability data provider for major media companies such as Microsoft, NYPost and Roku. Prior to Reelgood, Catharine worked in various roles at Google, Facebook and Twitter.