New Rules of Marketing Engagement: Retail
COVID-19 transformed how we live. During the times of social distancing, people are using mobile apps and services more than ever before. While there has been a measurable rise in online shopping for groceries and essentials, recent reports show a drop in other retail purchases. How can marketers effectively and efficiently work to retain current users and attract new ones during a time when the rules of traditional marketing don’t apply?
Join us as we present the New Rules of Marketing Engagement: Retail, part six of an 8-part live video series featuring today’s leading business and marketing decision-makers. Learn directly from online retail leaders as they shift their marketing approaches during a time when #stayathome is encouraged.
Agenda
During the webinar, we’ll cover:
- Three critical changes to make now to adapt to our new e-commerce realities
- How to take advantage of the current historic retail opportunity
- What you can do to win market share today
- Two ways to ensure today’s growth becomes long-term growth
Host
John Koetsier
Senior Contributor, Forbes
Panelists
Boris Manhart
CEO, CodeCheck
Boris is the CEO of CodeCheck, a mobile app that empowers millions of consumers to find better products. As the founder and co-founder of companies such as the unicorn Numbrs, he has many years of experience in building successful mobile products.
George Sullivan
CEO and Founder, The Sole Supplier
George is a digital entrepreneur who turned his bedroom blog into a business that helps millions of people find footwear.
Scott Kepnach
Head of Marketing Partnerships, Rappi
Scott’s experience includes working at early-stage start-ups including SwiftKey (acquired by Microsoft) and Drivemode (acquired by Honda). Scott is currently leading marketing and partnerships at Latin America’s largest on-demand delivery platform, Rappi.
Tom Litchford
Head, Worldwide Business Development – Retail, AWS
Tom is Head of Worldwide Business Development for Retail at Amazon Web Services (AWS). He leads AWS’ industry strategy and guides the leadership team for marketing and sales enablement, channel development, and the solution offerings required to address customers’ business needs.
Meera Iyer
Chief Marketing Officer, Medlife
Meera’s expertise spans across traditional marketing channels like ATL, BTL, PR as well as new age Digital Marketing.