Who are my loyal customers? Who are most likely to churn? To engage?
Segmentation is critical to any marketing strategy. But trying to uncover key customer segments from billions of data points is cumbersome. Grouping them manually can be like finding a needle in a haystack.
Despite a need to identify actionable differences in customer behavior, marketers end up spending too much time comparing data sets.
In one intuitive view, you can identify customers that moved from one segment to another and constantly fine-tune your engagement efforts.
Are new customers becoming champions? Recommend related products in push notifications. Are at-risk customers moving into the hibernating segment? Re-engage them with personalized reactivation offers.
CleverTap’s automated segmentation also brings you channel-specific reachability metrics for each segment. Determine the most effective channel of communication such as mobile push, email, SMS, and web push to adapt your messaging and prioritize every segment’s unique engagement preferences.