Whitepaper

Beginner’s Guide To Data-Driven Email Marketing

Know the science behind creating a perfect email marketing strategy. Get started with data driven email marketing and supercharge conversions from the first email sent.

Whitepaper

The Art of Onboarding Mobile App Users

This paper endeavors to demystify the process of onboarding new customers and offers best practices and recommendations on how you can grow app usage and business revenue.

Whitepaper

Metrics That Matter For Growth: A Handbook for Mobile Marketers

Smart mobile marketers track performance and growth with the right metrics so they can fine-tune their strategies along the way. Learn which mobile app metrics to track, interpret and apply, so you can drive long-term engagement and growth.

Whitepaper

Preventing Mobile App Churn

Only 23% of users come back to an app just three days after downloading. You need a retention strategy that works. This whitepaper is the only guide you will ever need to create a practical app retention strategy.

Whitepaper

Grab-and-Go Push Notification Templates

40+ ready-made push notifications templates with suggestions for rich media and pre-designed calls to action. To make your life even easier, we added triggers and timing recommendations for each push.

Whitepaper

A Beginner’s Guide to Proximity Marketing

Learn about how location-based marketing coupled with hyper-local targeting, beacons and geo-fencing can be a part of your marketing strategy

Whitepaper

A Marketer’s Guide to Personalizing User Experiences

Learn how to leverage advanced customer insights to make smarter marketing decisions and build personalized user experiences.

Whitepaper

Mastering Mobile App Engagement & Retention

Create campaigns that run across the user’s entire lifecycle to retain acquired users, drive app engagement and win back lost customers.

Whitepaper

Push Notification Secrets from Today's Top Mobile Apps

Learn how Amazon, Facebook, Netflix, Airbnb and others send timely, personalized push messages

Whitepaper

Mobile App Monetization Strategies for 2018

A collection of 7 time-tested monetization strategies for all mobile app verticals. The whitepaper has both age-old dependable strategies along with out of the box ideas for monetization.

Whitepaper

Building a Minimum Viable Analytics Stack - The GoT Edition

If App marketing took place in the world of Game of Thrones, how would the characters compete? Read a definitive app analytics stack guide in pure fan fiction style.

Whitepaper

5 Travel App Notification Tips For The Perfect Take-Off

The guide begins with user journey of travel app users, touches upon the lifecycle stages of a customer and dives into creating push notification campaigns for all stages.

Whitepaper

How to Spot Your App Uninstalls From a Distance

Users who uninstall your app show signs much before they do it. Identify those early signs and understand how to prevent them.

Whitepaper

Marketing strategies for the mobile startup CEO

Collection of data based, real world and pocket-friendly strategies for CEO of every mobile startup.

Whitepaper

The Psychology of Insanely Addictive Apps

This guide uncovers and analyzes some of the most potent cognitive biases influencing the design for highly addictive apps.

Whitepaper

Track your customers through your Conversion Funnel

The white paper aims to explain the conversion funnel in detail while also highlighting the importance of tracking your users through the funnel.

Whitepaper

Real Time, Hyper-Personalized App Marketing Made Easy

Read this whitepaper to find out how you can get higher ROI on your marketing dollars by sending the right message over the right medium to the right user at the right time.

Whitepaper

The Trifecta of Personalization - Behavior, Time and Location

This whitepaper will take a deep dive into each personalization category, tapping into a wealth of resources to expand your brand’s channels of interaction with consumers and enhance user experience.

Whitepaper

The Proverbial Abandoned Shopping Cart

This whitepaper will help you understand the most common reasons for cart abandonment and 10 strategies that always work to overcome them. Also learn how a fortune 500 food company used CleverTap to increase in-app purchases.

Whitepaper

What Makes Push Notifications Successful

This whitepaper will help you learn how to adopt rich personalization methods for your push notification campaigns, to deliver more value, experience higher engagement, and in turn enjoy more customer loyalty.

Whitepaper

7 Channels to Grow your Online Retail Business

Read this whitepaper to learn more about the various marketing channels that popular retail brands are increasingly using in their growth strategies and how you can leverage these to increase sales by a factor of almost 2X.

Whitepaper

Mobile Engagement & Retention Guide

According to Forrester, 2/3 of marketers still struggle to measure ROI on mobile apps and their main challenge is profitability. Read our guide to become a mobile expert now.

Whitepaper

Get Up Close and Personal with your Users

Learn how behavioral analytics and segmentation can improve your app metrics and maximize mobile engagement & retention. Build contextual engagement strategies based on actionable analytics.

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