The Mobile Marketing Metrics that Matter to CMOs
Focus on the metrics that matter to your CMO, tie campaign results back to relevant business goals, and create smart marketing strategies that drive company growth.
Our in-depth analysis of 40 billion push notifications reveals what works to engage mobile app users — and what doesn’t.
Smart mobile marketers track performance and growth with the right metrics so they can fine-tune their strategies along the way. Learn which mobile app metrics to track, interpret and apply, so you can drive long-term engagement and growth.
Learn how to leverage advanced customer insights to make smarter marketing decisions and build personalized user experiences.
Learn how Amazon, Facebook, Netflix, Airbnb and others send timely, personalized push messages
If App marketing took place in the world of Game of Thrones, how would the characters compete? Read a definitive app analytics stack guide in pure fan fiction style.
The guide begins with user journey of travel app users, touches upon the lifecycle stages of a customer and dives into creating push notification campaigns for all stages.
The white paper aims to explain the conversion funnel in detail while also highlighting the importance of tracking your users through the funnel.
Read this whitepaper to find out how you can get higher ROI on your marketing dollars by sending the right message over the right medium to the right user at the right time.
This whitepaper will take a deep dive into each personalization category, tapping into a wealth of resources to expand your brand’s channels of interaction with consumers and enhance user experience.
This whitepaper will help you understand the most common reasons for cart abandonment and 10 strategies that always work to overcome them. Also learn how a fortune 500 food company used CleverTap to increase in-app purchases.
Read this whitepaper to learn more about the various marketing channels that popular retail brands are increasingly using in their growth strategies and how you can leverage these to increase sales by a factor of almost 2X.