Run experiments where different versions of the output are shown to the audience and statistical analysis is used to evaluate which variation is most likely to achieve the desired objective.
Mobile A/B testing and data-driven marketing go hand-in-hand. Be confident about your business decisions by running tests that help bring intuition and data together.
Set up your hypothesis
Should you send messages to your target segment of users between 18-30 years of age at 10 a.m. or 5 p.m? Are certain industries more likely to warm up to emojis? Are users using Feature A more than Feature B? How would your CTRs change on Android vs iOS?
Whether it is feature development or user engagement, what separates success from failure is the ability to provide the right feature or the right message to the right audience. CleverTap helps you to quickly set up your hypothesis and easily modify parameters that are most likely to provide favorable results. You can choose the age group, location, device type, time of delivery and much more.
Test your hypothesis
Testing variations of the same message shouldn’t be a difficult or time-consuming process. Experimentation is the core to innovation. Your users are evolving. And so should you.
CleverTap gives you the ability to have access to customer feedback in real-time by making them an extension of your product development efforts and marketing strategy. With mobile A/B testing, you can compare up to three different versions of a message for any campaign and use them to get feedback on features or new marketing tactics.
Pick a winner
Instantaneously see which features or products or messages are resonating with your customers. Decide how to tweak your future roadmap or how many dollars to spend on your next marketing campaign and build a long-term valuable relationship with your users. Winner takes all!