Optimize product recommendations for customers with the serendipitous discovery of items they may not uncover naturally, but would likely be interested in. Increasing product diversity with novel recommendations widens manually searched categories and diversifies your inventory for a more even distribution. Increase upsell opportunities by promoting less popular products with low count to feature in the top recommendations while maintaining relevance.
Automatically uncover actionable customer segments based on lifecycle stages to instantly identify champions, loyal users, at-risk, or hibernating users. Coupled with automated segmentation, orchestrate recommendation campaigns that add further personalization. For example, win back customers at risk of churn with recommendations that exclusively send discounted items while being relevant to individual customer preferences.