The Journey from User Acquisition to Advocacy

With customer interactions becoming more and more complex, brands looking to succeed must determine how customer behavior and sentiment changes across different stages of the customer lifecycle.

In this webinar, AppFollow and CleverTap explore how brands should optimize experience right from being discovered, converting visitors into customers, retaining these customers and turning them into brand advocates.

In association with –


View The Webinar

Please enter a valid work email

Swiggy Dream11 Blinkit SonyLIV Lenskart Kotak Mahindra Bank_ Dominos Pharmeasy


In the Webinar, we will

  • Learn how to acquire new users through work with app reviews and app rating
  • How to address user feedback at each stage of the app lifecycle
  • How to automate user feedback analysis and make it work for you
  • Understand the user journey from acquisition to advocacy
  • How brands benefit from optimizing experiences across each of these lifecycle stages
  • Learn how retaining your users can help you in achieving advocacy


Evgeny Kruglov

Evgeny Kruglov

Chief Operating Officer, AppFollow

Evgeny started his career in 2001 in Accenture, then for few years worked in biggest Russian mobile telco Beeline. In 2005 he joined his first startup and that set up his career as a serial entrepreneur. By the time he joined AppFollow, it was his 4th venture.

Siddharth Sharma

Siddharth Sharma

Head of Digital Marketing, CleverTap

A marketing growth specialist with 11 years of diverse experience from content marketing to demand generation. Siddharth has demonstrated the necessary breadth and depth to deliver top line revenue for businesses. Currently he leads the Inbound function at CleverTap.

Experience a smarter platform today

Talk to our growth experts today to see how you can begin your retention journey with CleverTap.