Webinar

Hole in the eWallet: How Mobile Payment Apps Engage & Retain Users

With nearly 77% users remaining dormant and companies spending huge sums of money on acquisition, there’s a lot more that needs to be done in terms of user engagement.

In this 30 minute webinar, we break down the mobile payment app user lifecycle and share what we found out by analyzing over 5 billion data points across 583 million users. Expect to hear data-backed recommendations improve user retention, keep users engaged and make them come back for more, month after month.

View The Webinar

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Agenda

In the Webinar, we will explore

  • The key performance metrics for mobile payment apps
  • Typical lifecycle stages and user behavior for mobile payment apps
  • Mobile payment app benchmarks for 2019
  • Quick tips to improve user retention, user engagement and to minimize churn

Speaker

Raghav Kumar

Raghav Kumar

Head – Customer Marketing, CleverTap

Raghav is a technology marketer with 7+ years of experience that spans multiple functions of marketing. He’s worked with various levels of businesses with organisations as diverse as Wipro, MetricStream, Mad Street Den. Passionate about the areas of AI, ML and MarTech, Raghav heads customer advocacy and solutions marketing at CleverTap.

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