Keep Up With Ecommerce Trends: Drive Conversions this Holiday Season
Over 80% of online shopping transactions happen on apps today. Yet, on average 86% users churn within the first 4 weeks of installing the app. The key is to create differentiated and personalized experiences that keep users engaged, even more so during the holiday season.
Join us as we talk to Manan Bajoria, Head of Growth Marketing at Lenskart about industry benchmarks, tips on how to keep users hooked, and more.
Agenda
In the Webinar, we will explore
- Tips to drive conversions this holiday season
- Highlights from the ecommerce Benchmark Report
- Why user retention is the new growth lever for ecommerce apps
- How Lenskart Scaled Omnichannel Marketing Automation
Speakers
Shafique Gajdhar
Marketing – CleverTap
Shafique is a data driven marketer with a knack for leveraging content to generate demand for SaaS products. He has worked across functions like sales, inbound marketing, and currently works into product marketing at CleverTap.
Manan Bajoria
Head of Growth Marketing, Lenskart
A passionate growth marketer with a keen focus on data, Manan leads Growth at Lenskart. He has over 9 years of experience spanning across functions like sales, marketing, and growth. Prior to Lenskart, he’s lead Growth at FreeCharge and wore many hats while working at Airtel.
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