Innovations that Convert Cord Cutters Into Smart Subscribers
In this webinar, we talk to Manish V. Dhanwani, Senior Marketing Manager at SonyLIV, a leading OTT app. We do a deep dive into what it takes to succeed in an increasingly fragmented viewing landscape, and explore proven tips to successfully convert freemium users into premium subscribers.
In association with 
Agenda
In the Webinar, we will explore
- Media and OTT innovations and industry trends to watch out for in 2019
- Effectively engaging OTT app users to maximize key monthly metrics
- Success Story: How SonyLIV scaled personalization to increase conversions
- Looking ahead: CRM innovations expected in 2019
Panelists
Manish V. Dhanwani
Senior Manager Marketing – Sony
A data-driven marketer with a passion for growth hacking, Manish is responsible for customer engagement, loyalty, user analytics, retention, and subscription at SonyLIV. With 11+ years of total experience and 8+ years in mobile marketing, Manish has held pivotal roles in organizations such as BookMyShow, TimesofMoney, and Publicis in the past.
Raghav Kumar
Head – Customer Marketing, CleverTap
Raghav is a technology marketer with 7+ years of experience that spans multiple functions of marketing. He’s worked with various levels of businesses with organisations as diverse as Wipro, MetricStream, Mad Street Den. Passionate about the areas of AI, ML and MarTech, Raghav heads customer advocacy and solutions marketing at CleverTap.
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