Accelerate and Optimize Customer Lifecycle Management

Improve Customer Lifetime Value and Profitability using Automated Segmentation with RFM

Customer Data Platform
Journeys Push Notification
A/B Testing Intent Based
Best Time
to Deliver

Optimize User Experiences with a Revolutionary CLM Model that Adapts to Your Growth

Traditional customer lifecycle stages – awareness, activation, retention, revenue and referral are not actionable. Keep up with lifecycle changes in real-time with CleverTap’s automated segmentation using recency, frequency and monetary analysis (RFM). Constantly monitor the health of your audience to provide a consistent user experience across every lifecycle stage.
online offline data sources
unified customer profile

Use Machine Learning to Build Actionable User Segments with RFM

RFM tool constantly monitors the health of your audience to run machine learning models on your data to automatically present 10 actionable segments of users based on their evolving lifecycle stages. Instantly identify champions, loyal users, at-risk or hibernating users to build contextual campaigns that respond to user needs in real-time.

Automate Lifecycle Marketing across Engagement Channels

Businesses that are able to predict relevant user behaviors and respond in a timely manner win. Why should your growth team be left behind? Whether you’re turning new users into champions or incentivizing loyal users to buy more, Journeys will help weave together engagement campaigns using push, email, SMS and much more.
automate user segmentation
user engagement strategy

Measure, Track, and Improve Customer Lifetime Value

Effective CLM helps improve customer lifetime value and increase profitability with relevance. Tailor your marketing based on lifecycle stages to create a data-driven approach to customer engagement. Use actions that are optimal for each lifecycle stage – for example, reward loyal users, run a referral program on champions, and target monetization programs on promising customers.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View our Customers
  • BookMyShow Screenshot

    With campaigns triggered by user behavior


    On personalized push notification campaigns

    “CleverTap’s impact is clear. Our conversions and traffic have increased over 50% in the last several months. CleverTap is a trusted partner for BookMyShow. Their advanced mobile CRM lets us implement complex yet easy-to-set-up automated campaigns for our users.”
    Marzdi Kalianiwala
    Head – Marketing & BI, BookMyShow
    See Case Study
  • Lenskart Screenshot
    68%Higher Engagement

    With personalized push notifications

    75%More Efficient Campaigns

    With actionable insights

    “CleverTap offers the perfect mix of analytics and engagement, with actionable analytics and ease-of-use. With live user segments and real-time data, we always have our eye on the CleverTap dashboard to understand which users are dropping off and which campaigns need to be optimized.”
    Manan Bajoria
    Head of Growth Marketing at Lenskart
    See Case Study
  • Hotstar Screenshot

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Hotstar
    See Case Study
  • Cleartrip Screenshot
    8-10%Monetization Rates

    By delivering personalized multi-channel messaging

    5xMore Cross-Sells

    By using Live User Segments

    “Cleartrip is building a culture of digital transformation by combining cross-functional data. CleverTap’s marketing growth platform enables us to correlate data across devices and engagement channels for a KPI driven customer engagement strategy.”
    Suman De
    Director of Product Management, Cleartrip
    See Case Study