Accelerate and Optimize Customer Lifecycle Management

Improve Customer Lifetime Value and Profitability using Automated Segmentation with RFM

Customer Data Platform
TriggeredCampaignsJourneysPush NotificationCleverCampaignsControlGroupsA/B TestingIntent BasedSegmentationProductRecommendationsBest Timeto Deliver

Optimize User Experiences with a Revolutionary CLM Model that Adapts to Your Growth

Traditional customer lifecycle management comes in five stages – awareness, activation, retention, revenue and referral are not actionable. Keep up with lifecycle changes in real time with CleverTap’s automated segmentation using recency, frequency, and monetary analysis (RFM). Constantly monitor the health of your audience to provide a consistent user experience across every lifecycle stage.
online offline data sources
unified customer profile

Use Machine Learning to Build Actionable User Segments with RFM

RFM tool constantly monitors the health of your audience to run machine learning models on your data to automatically present 10 actionable segments of users based on their evolving customer lifecycle management stages. Instantly identify champions, loyal users, at-risk or hibernating users to build contextual campaigns that respond to user needs in real-time.

Automate Customer Lifecycle Management Across Engagement Channels

Businesses that are able to predict relevant user behaviors and respond in a timely manner win. Why should your growth team be left behind? Whether you’re turning new users into champions or incentivizing loyal users to buy more, Journeys will help weave together engagement campaigns using push, email, SMS, and much more.
automate user segmentation
user engagement strategy

Measure, Track, and Improve Customer Lifetime Value

Effective CLM helps improve customer lifetime value and increase profitability with relevance. Tailor your marketing based on lifecycle stages to create a data-driven approach to customer engagement. Use actions that are optimal for each lifecycle stage – for example, reward loyal users, run a referral program on champions, and target monetization programs on promising customers.

Why our customers love us

We Drive Measurable Growth

Helping our customers succeed
View Our Customers
  • 4x

    Higher CTR with ab testing


    Reduction in new user churn

    “I loved CleverTap from the moment I started using it. It’s not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives.”
    Natalia Garcia Ocampo
    Marketing & Growth Director, Movii
    See Case Study
  • 71%

    Increase in week 3 retenion rates


    Improvement in average CTRs with personalization

    “Pairing Carousell’s own AI and machine learning work and with CleverTap’s capabilities in the same domain has helped to enhance the push experience for buyers on the platform.”
    Arun Kumar
    Head of Digital Marketing at Carousell
    See Case Study
  • 12%Engagement

    With event-centric campaigns


    Using data-based insights from Pivots

    “CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases.”
    Mihir Shah
    VP of Product & Marketing Growth, Disney+ Hotstar
    See Case Study
  • 16%

    More Conversions


    Increased Campaign CTRs

    “The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry.”
    Manish Dhanwani
    Senior Marketing Manager, SonyLIV
    See Case Study
  • 5x

    Increase in 90-Day Retention Rate


    Increase in MAUs

    “CleverTap is an easy-to-use and intuitive tool to engage with customers. It has a wide selection of channels, and also detailed analysis tools to help get insights for all your campaigns. We are also very happy and impressed with the support the customer success team provided.”
    Maybelle Cheah
    Customer Analytics Team Lead at Boost
    See Case Study