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CleverTap Blogs

Latest trends in customer engagement

Building Trust with AI: Powered by 8×8 and CleverTap

Discover how AI-powered platforms like 8x8 and CleverTap build trust through transparent, personalized customer engagement at every touchpoint. Trust is

Written by: Igor Mostovoy

Published on: 24 Apr, 2025

Push Notifications

What are Push Notifications? A Detailed Guide

Push notifications are alerts or messages that apps send to a user’s device to capture attention and convey important information.

Written by: Subharun Mukherjee

Published on: 18 Oct, 2024

Data and Analytics

What is RFM Analysis? Calculating RFM Score for Customer Segmentation

Want to understand your customers better? Learn how RFM analysis can help you segment your audience by value, uncover key

Written by: Pushpa Makhija

Published on: 03 Oct, 2024

Customer Engagement

14 Customer Engagement Metrics You Need to Track

If you’re looking to better understand your customers, the truth is in the numbers. We break down 14 key customer

Written by: Agnishwar Banerjee

Published on: 20 Sep, 2024

Customer Engagement

What is Customer Lifetime Value (CLV) and How to Calculate it

Customer lifetime value (CLV) represents the total revenue a business can expect to earn from a customer throughout their relationship.

Written by: Subharun Mukherjee

Published on: 18 Sep, 2024

Data and Analytics

Correlation vs Causation: Definition, Differences, and Examples

As mobile marketers, we make decisions every day based on data. These decisions lead users to keep using our apps

Written by: Shivkumar M

Published on: 24 Jul, 2018