AI and ML

Hello Clever.AI: The AI Boost to Customer Engagement

Your Intelligent Companion for Crafting Compelling Customer Experiences Imagine one of your VIP customers is at your retail outlet and

Written by: Shivkumar M
Published on: 11 Jun, 2024
Journeys

Mastering Customer Journeys: The Ultimate Guide For 2024

In business, there’s no relationship that’s more important than the relationship between your brand and your customers. Everything your company

Written by: Apoorv Bhatnagar
Published on: 10 Jun, 2024
CleverTap

Lead the Way in Conversational Messaging with WhatsApp’s New Cutting-Edge Templates

With over 2 billion users worldwide and boasting some of the highest engagement rates among messaging platforms—including an impressive 98%

Written by: Deepak Yadav
Published on: 06 Jun, 2024
Data and Analytics

Cracking the Code: Uninstall Tracking Post Latest FCM Update

In today’s fiercely competitive app market, retaining users is increasingly challenging. Statistics show that 25% of apps downloaded worldwide are

Written by: Abhinav Wagadre
Published on: 27 May, 2024
Push Notifications

Mastering iOS Push Notifications: The Ultimate Guide

User’s attention span is fickle and with each passing day engaging them effectively is turning out to be a big

Written by: Shivkumar M
Published on: 08 May, 2024
Push Notifications

Unlocking Android Push Notifications: The 4 W’s Deep Dive

Ever wondered about those little, app-branded messages that keep popping up on our  phones? Those are push notifications, a powerful

Written by: Apoorv Bhatnagar
Published on: 06 May, 2024
Marketing Strategies

IPL Marketing Goals Scored: A Winning Case Study

Introduction   Imagine a sporting event that surpasses the US Super Bowl's viewership for every single match, across an entire two-month-long,

Written by: Subharun Mukherjee
Published on: 30 Apr, 2024
Gaming

Three Years Later: The Mobile Gaming Industry Post-ATT

With the third release anniversary of Apple's App Tracking Transparency (ATT) coming up in April, it seems fitting to review

Written by: Momchil Kyurkchiev
Published on: 22 Apr, 2024
Gaming

Adapting Mobile Gaming to 2024

I recently delved into Mathew Ball's insightful essay on the State of Gaming in 2024. It's definitely worth a read

Written by: Momchil Kyurkchiev
Published on: 16 Apr, 2024
Gaming

Surviving Mobile Gaming After COVID-19

Covid made the world notice Mobile Gaming and everyone has spent the past 4 years trying to get a piece

Written by: Solomon Lichter
Published on: 15 Apr, 2024
AI and ML

Leveraging AI for the Future of LiveOps

The integration of Artificial Intelligence (AI) into game development and live operations is setting a new paradigm in the gaming

Written by: Momchil Kyurkchiev
Published on: 10 Apr, 2024

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