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Learn how you can Unlock Limitless Customer Lifetime Value with CleverTap’s All-in-One Customer Engagement Platform.
Gmail and Yahoo are ushering in a new era of inbox security and spam reduction, with their latest email policies
The dynamic landscape of digital marketing has constantly evolved and so has email marketing. Email marketing has become a potent
Let's start out with a true story of app engagement due to some well written emails. Some time ago, I
With an increase in fintech apps globally, there’s heightened competition in this fast-growing industry. Understanding the effectiveness of your fintech
Downloads mean nothing if you can’t keep your users. Mobile marketers get one shot to make a great first impression.
For every user action, there's a meaningful reaction. That's good mobile marketing. But when you have thousands (or millions) of
So you want to set up a campaign that helps celebrate a new user launching your exercise app for the
It costs 5x more to attract a new customer than it does to retain an existing one.01 Acquisition vs. retention
“If you enjoy the app, refer your friends and receive a reward!” Wait a minute, is this a bribe? Referral
A new user just signed up and a hearty handshake isn’t possible, so now what? Send a warm and respectful
[Part 2 of 2 in a Series] In the last blog post, we talked about how to set up an
[Part 1 in a 2-part series on Email Marketing] Email is one of the central tools of digital marketing and
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