Segment users into different buckets based on in-app behavior, on the fly.
Run A/B test campaigns and analyze the performance of segments over time.
Set up campaigns, automatically triggered once a user lands in a specific bucket.
Dump spray and pray marketing, instead get users to engage with every message.
Higher CTR with ab testing
Reduction in new user churn
Increase in week 3 retenion rates
Improvement in average CTRs with personalization
With event-centric campaigns
Using data-based insights from Pivots
Increased Campaign CTRs
Increase in 90-Day Retention Rate
Increase in MAUs