Mastering Mobile Retention
The Marketer’s Guide to Building a Practical Retention Strategy
The Marketer’s Guide to Building a Practical Retention Strategy
The cost of acquiring a user has skyrocketed in the past year by a sharp 113%, bringing average cost per acquisition to over $3. To win in the current market, mobile marketers need to shift their focus beyond acquisition. The #1 priority needs to be retention. Savvy marketers will focus on smart engagement and retention tactics, which cost a fraction of traditional acquisition campaigns and yield much higher retention rates.
