WHITEPAPER

Mastering Mobile Retention

The Marketer’s Guide to Building a Practical Retention Strategy

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What’s Inside?

The cost of acquiring a user has skyrocketed in the past year by a sharp 113%, bringing average cost per acquisition to over $3. To win in the current market, mobile marketers need to shift their focus beyond acquisition. The #1 priority needs to be retention. Savvy marketers will focus on smart engagement and retention tactics, which cost a fraction of traditional acquisition campaigns and yield much higher retention rates.

  • Why Read This Whitepaper?
    • Segment users into different buckets based on in-app behavior, on the fly.
    • Keep users engaged through the entire app journey, from activation to advocacy.

    • Highlight your app’s value and build new user habits during the critical first seven days after download.

    • Minimize churn with effective strategies for re-engaging dormant users.

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