How the Trifecta of Location-Based, TimeBased, and Behavior-Based Personalization Leads to Better User Experiences
Personalization can be broken down across three axes, based on – Behavior, Time and Location.
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Why Read This Whitepaper?
This e-book will take a deep dive into each personalization category, tapping into a wealth of resources to expand your brand’s channels of interaction with consumers and enhance the user experience.
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Behavior-based Personalization
Know Who You’re Dealing With
When your notification speaks the same language relevant to your user’s recent behavior, engagement becomes contextual and users will be inspired to return to your app. -
Location-based Personalization
Meet Users Where They Are
By identifying an audience segment based on geography, brands can create personalized campaigns that send relevant information to a specific contingent of users, thereby spurring periods of high user engagement. -
Time-based Personalization
Recognize When the Mood Strikes
Identify the “golden window” in order to engage users at the right time. Brands that send out messages at optimal times achieve open rates of 5.3% compared to brands that don’t. -
The Trifecta – Time, Location & Behavior
Combine these three levels for high user engagement
Personalization based on these three entities separately surely helps brands project themselves strongly in front of their users. But to give a seamless and holistic experience across devices and channels, you need to team all these three together.