BEST TIME DELIVERY
CleverTap is built to give marketers all the tools they need to build irresistible engagement campaigns that lead to higher retention.
retention

WHY RETENTION?

Because a download isn’t a win.

With acquisition costs rising — current cost per install is over $5, and cost per purchase is nearly $75 — a lot of money is being wasted on users who churn in a matter of days.

Successful mobile brands know that installs don’t fuel a business. It’s about convincing users to come back. With CleverTap, you’ll understand who is uninstalling your app, when, and why — so you can make informed decisions that have a deeper impact on your app’s growth.

jerry logo u-PB30
We’ve grown our business over 100x since we first launched with CleverTap. That speed of growth would not have been possible without their flexible and reliable marketing platform.
John Spottiswood
COO, Jerry
FUEL GROWTH

This Is How Top Mobile-First Brands Retain More Users

jerry logo u-PB30
We’ve grown our business over 100x since we first launched with CleverTap. That speed of growth would not have been possible without their flexible and reliable marketing platform.
John Spottiswood
COO, Jerry

Seasoned growth teams know that metrics like new downloads and daily/monthly active users can give a deceptive picture of business growth. They look deeper at what reflects real, sustainable success.

We work with mobile brands to zero in on three essential growth metrics:

Monthly Retention Rate
Monthly
Retention Rate

Retention = Revenue. The longer you keep users, the more valuable they are to your business. Track monthly retention rates to understand how long users stay active and determine which factors affect churn.

Key Conversion Ratess
Key
Conversion Rates

You can have a billion active users. But if they’re not converting, they’re not contributing to growth. Every business needs to zero in on 3-5 conversion rates to optimize, depending on industry and business model. (E.g., Ecommerce might focus on App Launch to First Purchase).

Customer Lifetime Value
Customer
Lifetime Value

CLTV is the profit margin your company earns one the entire time it has a relationship with an average customer. Knowing this figure helps you determine how much an average customer is worth to your company, and decide who your ideal targets are.

Boost
  • 5x

    INCREASE IN 90 DAY
    RETENTION RATE
  • 2x

    INCREASE IN
    MAUS
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Boost
  • 71%

    INCREASE IN WEEK 3
    RETENTION RATE
  • 73%

    IMPROVEMENT
    IN AVG CTRS WITH
    PERSONALISATION
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Boost
  • 2.6x

    INCREASE IN DAY 30
    RETENTION RATE
  • 43%

    RETENTION RATES
    ACROSS 33M USERS
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OUR SOLUTION

Experience Our Retention Engine

Advanced analytics, powerful segmentation, and sophisticated engagement features come together to form an intelligence layer that enables brands to understand, connect with, and retain customers better.
Personalize Conten
Real-Time
Data Analytics

Get instant insights from your customer data. Create comprehensive profiles that consolidate every interaction a customer has with your brand. You’ll get a complete picture of who your customers are and what they want so you can deliver a superior experience that keeps them coming back for more.

Optimize Campaigns
Smart, Automated
Segmentation

Remove the guesswork and automatically build laser-focused user segments. Our live segmentation adds users to a segment the moment their behavior matches your criteria, so you can target the right customer at the right moment. Plus, create AI-powered Intent Based segments that predict which users are most likely to convert with your campaign.

Automate Delivery
Sophisticated
Omnichannel Campaigns

Send omnichannel campaigns over a dozen channels, including push, in-app, SMS, and WhatsApp. Create micro-segments based on detailed user actions to engage the right users with the right message. Trigger campaigns to respond to real-time user behavior to deliver an exceptional user experience in the moment.

Automate Delivery
Personalized
Engagement that Scales

Connect data in meaningful ways to create tailored messages that elevate the user experience. Customize campaigns based on demographics, psychographics, user intent, and in-app behavior. Whether your campaigns span thousands, millions, or billions of personalized messages, we’re ready to scale with you.

Ready to get started?