Everyday, thousands of brands such as Sony, Dominos Pizza, Gojek, Fandango leverage our Intelligent Mobile Marketing Platform to build amazing customer experiences – using actionable, real-time customer insights powered by AI and ML.
Because a download isn’t a win.
With acquisition costs rising — current cost per install is over $5, and cost per purchase is nearly $75 — a lot of money is being wasted on users who churn in a matter of days.
Successful mobile brands know that installs don’t fuel a business. It’s about convincing users to come back. With CleverTap, you’ll understand who is uninstalling your app, when, and why — so you can make informed decisions that have a deeper impact on your app’s growth.
Seasoned growth teams know that metrics like new downloads and daily/monthly active users can give a deceptive picture of business growth. They look deeper at what reflects real, sustainable success.
We work with mobile brands to zero in on three essential growth metrics:
Retention = Revenue. The longer you keep users, the more valuable they are to your business. Track monthly retention rates to understand how long users stay active and determine which factors affect churn.
You can have a billion active users. But if they’re not converting, they’re not contributing to growth. Every business needs to zero in on 3-5 conversion rates to optimize, depending on industry and business model. (E.g., Ecommerce might focus on App Launch to First Purchase).
CLTV is the profit margin your company earns one the entire time it has a relationship with an average customer. Knowing this figure helps you determine how much an average customer is worth to your company, and decide who your ideal targets are.